{"id":4045,"date":"2016-06-08T15:00:46","date_gmt":"2016-06-08T22:00:46","guid":{"rendered":"https:\/\/scrum.vc\/?p=4045"},"modified":"2019-08-05T14:35:17","modified_gmt":"2019-08-05T21:35:17","slug":"mary-meeker-2016","status":"publish","type":"post","link":"https:\/\/scrum.vc\/ja_staging\/2016\/06\/08\/mary-meeker-2016\/","title":{"rendered":"\u5fc5\u8aad\u30ec\u30dd\u30fc\u30c8 Mary Meeker 2016\u5e74\u7248\u300c15\u679a\u306e\u30ad\u30fc\u30b9\u30e9\u30a4\u30c9\u300d"},"content":{"rendered":"<p>Recode\u306e\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u00a0<a href=\"http:\/\/conferences.voxmedia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Code Conference<\/a>\u306e\u6bce\u5e74\u306e\u898b\u3082\u306e\u3068\u306a\u308a\u3064\u3064\u3042\u308b\u3001\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u8001\u8217\u30d5\u30a1\u30f3\u30c9KPCB\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Mary_Meeker\" target=\"_blank\" rel=\"noopener noreferrer\">Mary Meeker<\/a>\u306b\u3088\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u696d\u754c\u306e<a href=\"http:\/\/www.kpcb.com\/internet-trends\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c8\u30ec\u30f3\u30c9\u30ec\u30dd\u30fc\u30c8<\/a>\uff08\u6628\u5e74\u306e\u30a8\u30f3\u30c8\u30ea\u306f<a href=\"https:\/\/scrum.vc\/ja\/2015\/06\/01\/mary-meeker-2015\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089<\/a>\uff09\u304c\u4eca\u5e74\u3082\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>2014\u5e74\u306e164\u30da\u30fc\u30b8\u304b\u3089\u30012015\u5e74\u306f197\u30da\u30fc\u30b8\u3001\u4eca\u5e74\u306f213\u30da\u30fc\u30b8\uff01\u3068\u6bce\u5e74\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u62e1\u5927\u3057\u3066\u3044\u308b\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5168\u4f53\u306e\u30c8\u30ec\u30f3\u30c9\u304b\u3089\u500b\u5225\u306e\u30c6\u30fc\u30de\u307e\u3067\u91cd\u8981\u306a\u5185\u5bb9\u304c\u76db\u308a\u6ca2\u5c71\u306a\u306e\u3067\u3001\u5404\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u300c15\u679a\u300d\u306e\u30ad\u30fc\u3068\u306a\u308b\u30b9\u30e9\u30a4\u30c9\u3092\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"http:\/\/www.kpcb.com\/internet-trends\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"524\" class=\"alignnone size-large wp-image-4077\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/480206d0aa53b0c7435ac645c29074f8-700x524.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.14.36\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/480206d0aa53b0c7435ac645c29074f8-700x524.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/480206d0aa53b0c7435ac645c29074f8-768x575.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/480206d0aa53b0c7435ac645c29074f8-1500x1122.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/480206d0aa53b0c7435ac645c29074f8-250x187.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/480206d0aa53b0c7435ac645c29074f8-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/480206d0aa53b0c7435ac645c29074f8.png 1700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h1>\u25fc\ufe0e1\uff1a\u4e16\u754c\u306e\u30cd\u30c3\u30c8\u4eba\u53e3\u306f\u300c30\u5104\u4eba\u300d<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"524\" class=\"alignnone size-large wp-image-4079\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/ca47111b503320881c03ec800026245d-700x524.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.15.26\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ca47111b503320881c03ec800026245d-700x524.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ca47111b503320881c03ec800026245d-768x575.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ca47111b503320881c03ec800026245d-1500x1122.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ca47111b503320881c03ec800026245d-250x187.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ca47111b503320881c03ec800026245d-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ca47111b503320881c03ec800026245d.png 1700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u5168\u4f53\u30678\u7ae0\u69cb\u6210\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u6700\u521d\u306e\u7ae0\u306f\u300cGlobal Internet Trends\u300d\u3002<\/p>\n<p>\u79c1\u304c\u521d\u3081\u3066\u30cd\u30c3\u30c8\u696d\u754c\u306b\u98db\u3073\u8fbc\u3093\u30601997\u5e74\u306e\u4e16\u754c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4eba\u53e3\u306f\u300c7000\u4e07\u4eba\u300d\u3002\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u98db\u3073\u8fbc\u3093\u30601999\u5e74\u306f\u300c2.5\u5104\u5e74\u300d\u3002\u3042\u306e\u30cd\u30c3\u30c8\u30d0\u30d6\u30eb\u3068\u8a00\u308f\u308c\u3066\u3044\u305f\u6642\u4ee3\u3068\u6bd4\u3079\u3066\u3082\u3001\u7d0410\u500d\u3002\u4e16\u754c\u306e\u4eba\u53e3\u306e\u7d04\u534a\u5206\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306b\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h1>\u25fc\ufe0e2\uff1a\u4e16\u754c\u4eba\u53e3\uff0870\u5104\u4eba\uff09\u306e\u4f38\u3073\u306f\u6e1b\u901f<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"523\" class=\"alignnone size-large wp-image-4081\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/6e97ccd95c70a8f81d90447a4438abc2-700x523.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.17.09\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6e97ccd95c70a8f81d90447a4438abc2-700x523.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6e97ccd95c70a8f81d90447a4438abc2-768x574.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6e97ccd95c70a8f81d90447a4438abc2-1500x1121.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6e97ccd95c70a8f81d90447a4438abc2-250x187.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6e97ccd95c70a8f81d90447a4438abc2-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6e97ccd95c70a8f81d90447a4438abc2.png 1702w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>2\u3064\u76ee\u306e\u7ae0\u306f\u300cGlobal Macro Trends\u300d\u3002<\/p>\n<p>\u4e16\u754c\u306e\u4eba\u53e3\u306f70\u5104\u4eba\u5f37\u306b\u9054\u3057\u3066\u304a\u308a\u3001\u524d\u306e\u30b9\u30e9\u30a4\u30c9\u3068\u6bd4\u8f03\u3057\u3066\u307f\u308b\u3068\u3001\u307e\u3060\u534a\u5206\u5f37\u306e\u4eba\u3005\u304c\u30cd\u30c3\u30c8\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3053\u3053\u3092\u30cd\u30c3\u30c8\u306b\u7e4b\u3054\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304c\u3001Facebook\u3084<a href=\"https:\/\/scrum.vc\/ja\/2015\/08\/17\/google-alphabet\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a>\u306a\u3069\u306e\u30c9\u30ed\u30fc\u30f3\u3084\u6c17\u7403\u3092\u4f7f\u3063\u305f\u30cd\u30c3\u30c8\u63a5\u7d9a\u306e\u53d6\u308a\u7d44\u307f\u3067\u3059\u300270\u5104\u4eba\u5168\u3066\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u3064\u306a\u304c\u308b\u3068\u3001\u4f55\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<h1>\u25fc\ufe0e3\uff1a\u307e\u3060\u5927\u304d\u306a\u53ef\u80fd\u6027\u306e\u3042\u308b\u30e2\u30d0\u30a4\u30eb\u5e83\u544a<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"524\" class=\"alignnone size-large wp-image-4083\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/c6ed3411540823be5725d3913629db99-700x524.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.18.13\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c6ed3411540823be5725d3913629db99-700x524.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c6ed3411540823be5725d3913629db99-768x575.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c6ed3411540823be5725d3913629db99-1500x1124.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c6ed3411540823be5725d3913629db99-250x187.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c6ed3411540823be5725d3913629db99-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c6ed3411540823be5725d3913629db99.png 1698w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u7b2c3\u7ae0\u306f\u300c Advertising \/ Commerce + Brand Trends\u300d\u3067\u3059\u3002\u3053\u306e\u7ae0\u304b\u3089\u306f5\u30b9\u30e9\u30a4\u30c9\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u3064\u76ee\u306f\u3001\u6709\u540d\u306a\u30c1\u30e3\u30fc\u30c8\u3067\u3059\u304c\u3001\u300c\u307e\u3060\u307e\u3060\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306b\u306f\u5927\u304d\u306a\u53ef\u80fd\u6027\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5404\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u3057\u3066\u3001\u5de6\u304c\u30e6\u30fc\u30b6\u306e\u6ede\u5728\u6642\u9593\u3001\u53f3\u304c\u6295\u4e0b\u3055\u308c\u3066\u3044\u308b\u5e83\u544a\u8cbb\u3067\u3059\u3002\u30e6\u30fc\u30b6\u304c\u30e2\u30d0\u30a4\u30eb\u306b\u5927\u91cf\u306b\u79fb\u52d5\u3057\u3066\u591a\u304f\u306e\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u306e\u306b\u3001\u307e\u3060\u5e83\u544a\u8cbb\u306f\u5341\u5206\u306b\u30b7\u30d5\u30c8\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u306e\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<h1>\u25fc\ufe0e4\uff1a\u300c\u7e26\u578b\u52d5\u753b\u5e83\u544a\u300d\u306e\u53f0\u982d<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" class=\"alignnone size-large wp-image-4085\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/ac3ea66669e7e4ec7ecdea67ae9eb171-700x525.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.18.57\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ac3ea66669e7e4ec7ecdea67ae9eb171-700x525.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ac3ea66669e7e4ec7ecdea67ae9eb171-768x576.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ac3ea66669e7e4ec7ecdea67ae9eb171-1500x1125.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ac3ea66669e7e4ec7ecdea67ae9eb171-250x188.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ac3ea66669e7e4ec7ecdea67ae9eb171-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/ac3ea66669e7e4ec7ecdea67ae9eb171.png 1698w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u4e8c\u3064\u76ee\u306f\u3001\u53bb\u5e74\u5927\u304d\u306a\u8a71\u984c\u3068\u306a\u3063\u305f\u300c<a href=\"https:\/\/scrum.vc\/ja\/2015\/02\/03\/snapchat-discover\/\" target=\"_blank\" rel=\"noopener noreferrer\">Snapchat\u306e\u7e26\u52d5\u753b<\/a>\u300d\u5e83\u544a\u3067\u3059\u3002\u300c3V\u5e83\u544a\u300d\u3068\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u304c\u3001Vertical\uff08\u7e26\uff09\u3067\u3001Video\uff08\u52d5\u753b\uff09\u3067\u3001Viewing\uff08\u5168\u753b\u9762\uff09\u306e\u5e83\u544a\u3067\u3059\u3002Snapchat\u306e\u52d5\u753b\u8996\u8074\u4f53\u9a13\u81ea\u4f53\u3082\u5f93\u6765\u306e\u52d5\u753b\u306e\u6982\u5ff5\u3068\u306f\u968f\u5206\u3068\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u5e83\u544a\u81ea\u4f53\u3082\u975e\u5e38\u306b\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h1>\u25fc\ufe0e5\uff1a\u8001\u8217\u5c0f\u58f2\u5e97\u306e\u6025\u901f\u306a\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8<\/h1>\n<h1><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"526\" class=\"alignnone size-large wp-image-4087\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-700x526.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.19.55\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-700x526.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-768x577.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-1500x1127.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-250x188.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2.png 1696w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/h1>\n<p>\u4e09\u3064\u76ee\u306f\u3001\u5c0f\u58f2\u3001\u30b3\u30de\u30fc\u30b9\u306b\u95a2\u3057\u3066\u306e\u30c8\u30ec\u30f3\u30c9\u3067\u3059\u3002<\/p>\n<p>\u5de6\u5074\u306fNeiman Marcus\u3068\u3044\u3046\u8001\u8217\u5927\u624b\u767e\u8ca8\u5e97\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u308a\u4e0a\u3052\u304c\u3001\u524d\u5e74\u6bd4 24%\u4f38\u3073\u3066\u3001\u300c\u5168\u4f53\u306e26%\u300d\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3067\u3059\u3002\u4e00\u822c\u7684\u306a\u30d6\u30ea\u30c3\u30af\u30a2\u30f3\u30c9\u30e2\u30eb\u30bf\u30eb\u306e\u5c0f\u58f2\u696d\u306e\u6570\u5b57\u3092\u628a\u63e1\u3057\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u3053\u308c\u306f\u300c\u3082\u306e\u3059\u3054\u3044\u5927\u304d\u306a\u6570\u5b57\u300d\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u8001\u8217\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u53d6\u308a\u7d44\u3093\u3067\u5b9f\u7e3e\u3092\u51fa\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u304c\u3042\u308b\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p>\u53f3\u5074\u306f\u3001\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u30d6\u30e9\u30f3\u30c9\u304c\u30aa\u30d5\u30e9\u30a4\u30f3\u3067\u3082\u8e8d\u9032\u300d\u3068\u3044\u3046\u30b0\u30e9\u30d5\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.warbyparker.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Warby Parker<\/a>\u3068\u3044\u3046\u30aa\u30f3\u30e9\u30a4\u30f3\u5c02\u696d\u306e\u30e1\u30ac\u30cd\u901a\u8ca9\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u3042\u308b\u306e\u3067\u3059\u304c\u3001\u5f7c\u3089\u306f2009\u5e74\u306b\u5275\u696d\u5f8c\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u307f\u3067\u4e8b\u696d\u3092\u6210\u9577\u3055\u305b\u305f\u306e\u3061\u3001\u30ea\u30a2\u30eb\u5e97\u8217\u306b\u9032\u51fa\u3001\u73fe\u5728\u5168\u7c73\u306b30\u5e97\u8217\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30b0\u30e9\u30d5\u306f\u300c\u5168\u7c73\u5358\u4f4d\u9762\u7a4d\u3042\u305f\u308a\u58f2\u308a\u4e0a\u3052\u5c0f\u58f2\u5e97\u8217Top5\u300d\u3068\u3044\u3046\u30e9\u30f3\u30ad\u30f3\u30b0\u3067\u3001\u306a\u3093\u3068Warby Parker\u304cApple\u306b\u7d9a\u3044\u3066\u4e8c\u4f4d\u306b\u5165\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002\u6b63\u76f4\u300c\u30e1\u30ac\u30cd\u300d\u3068\u3044\u3046\u5358\u4fa1\u306e\u4f4e\u3044\u3082\u306e\u3092\u6271\u3046\u5e97\u8217\u304c\u3001\u30c6\u30a3\u30d5\u30a1\u30cb\u30fc\u3092\u6291\u3048\u3066\u4e8c\u4f4d\u3068\u3044\u3046\u7406\u7531\u304c\u308f\u304b\u3089\u306a\u3044\u306e\u3067\u3001\u3082\u3057\u3069\u306a\u305f\u304b\u3054\u5b58\u77e5\u306e\u65b9\u304c\u3044\u308c\u3070\u6559\u3048\u3066\u3044\u305f\u3060\u3051\u308b\u3068\u5b09\u3057\u3044\u3067\u3059\u3002<\/p>\n<h1>\u25fc\ufe0e6\uff1aIoT\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u52b9\u679c<\/h1>\n<h1><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" class=\"alignnone size-large wp-image-4133\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/098b625de7e4291729752bff7ae175f6-700x525.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-08 15.16.26\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/098b625de7e4291729752bff7ae175f6-700x525.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/098b625de7e4291729752bff7ae175f6-768x576.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/098b625de7e4291729752bff7ae175f6-1500x1124.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/098b625de7e4291729752bff7ae175f6-250x187.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/098b625de7e4291729752bff7ae175f6-120x90.png 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/h1>\n<p>\u56db\u3064\u76ee\u306f\u3001\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308bIoT\u306b\u3064\u3044\u3066\u3002<\/p>\n<p>Ring\u3068\u3044\u3046\u300c\u30b9\u30de\u30fc\u30c8\u547c\u9234\u300d\u306e\u4e8b\u4f8b\u306a\u306e\u3067\u3059\u304c\u3001\u547c\u9234\u3092\u62bc\u3059\u3068\u30b9\u30de\u30db\u306b\u901a\u77e5\u304c\u6765\u3066\u3001\u305d\u306e\u6620\u50cf\u3082\u898b\u3048\u308b\u3068\u3044\u3046\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u306a\u6a5f\u80fd\u3067\u3059\u3002\u305f\u3060\u3001<a href=\"https:\/\/scrum.vc\/ja\/2016\/03\/21\/scrum-funding-news-20160321\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6708\u95935\u4e07\u53f0\u3092\u8ca9\u58f2<\/a>\u3059\u308b\u307b\u3069\u306e\u30d2\u30c3\u30c8\u5546\u54c1\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u53f3\u306e\u56f3\u306f\u305d\u306e\u5206\u5e03\u306a\u306e\u3067\u3059\u304c\u3001\u3053\u3046\u3057\u305f\u30b7\u30f3\u30d7\u30eb\u306aIoT\u3067\u3082\u3001\u5f93\u6765\u306e\u5bb6\u96fb\u3068\u306f\u7570\u306a\u308a\u3001\u6570\u304c\u5897\u3048\u308b\u3068\u4fa1\u5024\u304c\u5897\u3059\u300c\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u52b9\u679c\u300d\u304c\u50cd\u304f\u3068\u3044\u3046\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n<h1>\u25fc\ufe0e7\uff1a\u6025\u6210\u9577\u304c\u53ef\u80fd\u306a\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u5c02\u696d\u300d\u5c0f\u58f2<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"524\" class=\"alignnone size-large wp-image-4089\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/9373a2299ccff4f723ba31f41b88aeb8-700x524.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.20.53\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/9373a2299ccff4f723ba31f41b88aeb8-700x524.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/9373a2299ccff4f723ba31f41b88aeb8-768x575.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/9373a2299ccff4f723ba31f41b88aeb8-1500x1123.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/9373a2299ccff4f723ba31f41b88aeb8-250x187.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/9373a2299ccff4f723ba31f41b88aeb8-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/9373a2299ccff4f723ba31f41b88aeb8.png 1704w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u6700\u5f8c\u306f\u3001\u300c\u30aa\u30f3\u30e9\u30a4\u30f3\u5c02\u696d\u306e\u5c0f\u58f2\u304c\u3044\u304b\u306b\u6025\u901f\u306b\u6210\u9577\u3059\u308b\u304b\u300d\u3068\u3044\u3046\u30b0\u30e9\u30d5\u3067\u3059\u3002\u58f2\u308a\u4e0a\u3052$100M\u9054\u3059\u308b\u306e\u306b\u304b\u304b\u3063\u305f\u5e74\u6570\u304c\u3001Nike\u304c14\u5e74\u3001\u6700\u8fd1\u8e8d\u9032\u3057\u3066\u3044\u308bUnder Armour\u304c8\u5e74\u304b\u304b\u3063\u305f\u306e\u306b\u5bfe\u3057\u3066\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u5c02\u696d\u30d6\u30e9\u30f3\u30c9\u306f\u5e73\u5747\u300c4\u5e74\u300d\u3067$100M\u306b\u9054\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<h1>\u25fc\ufe0e8\uff1a\u65b0\u3057\u3044UGC\u306e\u5f62\u300c\u30e9\u30a4\u30d6\u52d5\u753b\u300d<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"524\" class=\"alignnone size-large wp-image-4091\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/110345d6da4e80f0e06e8b0618aff45d-700x524.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.21.54\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/110345d6da4e80f0e06e8b0618aff45d-700x524.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/110345d6da4e80f0e06e8b0618aff45d-768x575.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/110345d6da4e80f0e06e8b0618aff45d-1500x1122.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/110345d6da4e80f0e06e8b0618aff45d-250x187.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/110345d6da4e80f0e06e8b0618aff45d-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/110345d6da4e80f0e06e8b0618aff45d.png 1700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u7b2c4\u7ae0\u306f\u3001\u300cRe-Imagining Communication\u300d\u3067\u3059\u3002\u3053\u3053\u304b\u3089\u306f\u4e8c\u679a\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u3064\u76ee\u3067\u3059\u304c\u3001\u3082\u3057<a href=\"https:\/\/www.facebook.com\/candaceSpayne\/videos\/10209653193067040\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u306e\u52d5\u753b<\/a>\u3092\u307e\u3060\u898b\u3089\u308c\u3066\u3044\u306a\u3044\u65b9\u306f\u305c\u3072\u898b\u3066\u304f\u3060\u3055\u3044\u3002\u4e00\u822c\u306e\u5973\u6027\u304c\u3001\u30b9\u30bf\u30fc\u30a6\u30a9\u30fc\u30ba\u306e\u30ad\u30e3\u30e9\u30af\u30bf\u30fc\u306e\u304a\u9762\u3092\u88ab\u3063\u3066\u3072\u305f\u3059\u3089\u7b11\u3044\u7d9a\u3051\u308b\u3060\u3051\u306e\u52d5\u753b\u306a\u306e\u3067\u3059\u304c\u3001\u5f7c\u5973\u304c\u3053\u308c\u3092Facebook\u306e\u30e9\u30a4\u30d6\u52d5\u753b\u914d\u4fe1\u6a5f\u80fd\u3092\u4f7f\u3063\u3066\u914d\u4fe1\u3057\u305f\u3068\u3053\u308d\u30011.5\u5104\u30d3\u30e5\u30fc\u3068\u3044\u3046\u53f2\u4e0a\u6700\u5927\u306e\u8996\u8074\u8a18\u9332\u3092\u53e9\u304d\u51fa\u3057\u307e\u3057\u305f\u3002Facebook\u3068\u3044\u3046\u30d0\u30a4\u30e9\u30eb\u88c5\u7f6e\u306e\u30d1\u30ef\u30fc\u3068\u3001\u52d5\u753b\u3068\u3044\u3046\u65b0\u3057\u3044\u30e1\u30c7\u30a3\u30a2\u306e\u529b\u898b\u305b\u3064\u3051\u307e\u3057\u305f\u3002<\/p>\n<h1>\u25fc\ufe0e9\uff1a\u300c\u4f1a\u8a71\u578b\u30b3\u30de\u30fc\u30b9\u300d\u306e\u53f0\u982d<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"523\" class=\"alignnone size-large wp-image-4093\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/844bf636f8cf252d05874fff53981421-700x523.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.23.03\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/844bf636f8cf252d05874fff53981421-700x523.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/844bf636f8cf252d05874fff53981421-768x574.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/844bf636f8cf252d05874fff53981421-1500x1121.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/844bf636f8cf252d05874fff53981421-250x187.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/844bf636f8cf252d05874fff53981421-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/844bf636f8cf252d05874fff53981421.png 1696w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u4e8c\u3064\u76ee\u306f\u3001\u30e1\u30c3\u30bb\u30f3\u30b8\u30e3\u30fc\u3092\u6838\u3068\u3057\u305f\u300c\u4f1a\u8a71\u578b\u30b3\u30de\u30fc\u30b9\u300d\u306b\u3064\u3044\u3066\u3002<\/p>\n<p>\u4e2d\u56fd\u306eWeChat\u3092\u7b46\u982d\u3068\u3057\u3066\u3001Facebook Messenger\u304cBot\u3092\u8ffd\u52a0\u3059\u308b\u306a\u3069\u3001\u30e1\u30c3\u30bb\u30f3\u30b8\u30e3\u30fc\u5185\u3082\u3057\u304f\u306f\u4f1a\u8a71\u578b\u306e\u30a4\u30f3\u30bf\u30d5\u30a7\u30fc\u30b9\u3067\u306e\u30b3\u30de\u30fc\u30b9\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308b\u306e\u306f\u3001Instagram\u3067\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u30bf\u30a4\u306e\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n<h1>\u25fc\ufe0e10\uff1a\u65b0\u3057\u3044\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u300c\u58f0\u300d<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" class=\"alignnone size-large wp-image-4095\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/649a1225c8780766cf6cf0a898ec0685-700x525.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.23.49\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/649a1225c8780766cf6cf0a898ec0685-700x525.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/649a1225c8780766cf6cf0a898ec0685-768x576.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/649a1225c8780766cf6cf0a898ec0685-1500x1126.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/649a1225c8780766cf6cf0a898ec0685-250x188.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/649a1225c8780766cf6cf0a898ec0685-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/649a1225c8780766cf6cf0a898ec0685.png 1700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u7b2c5\u7ae0\u306f\u3001\u300cRe-Imagining \u00a0Human-Computer Interfaces\u300d\u3067\u3059\u3002\u3053\u3053\u304b\u3089\u306f3\u679a\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u4e00\u3064\u76ee\u306f\u3001\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u304c\u767a\u660e\u3055\u308c\u304b\u3089\u306e\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9\u306e\u6b74\u53f2\u306b\u3064\u3044\u3066\u3002\u30d1\u30f3\u30c1\u30ab\u30fc\u30c9\u3001\u30ad\u30fc\u30dc\u30fc\u30c9\u3001\u305d\u3057\u3066\u30bf\u30c3\u30c1\u3068\u9032\u5316\u3092\u9042\u3052\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u4eca\u4fc4\u7136\u6ce8\u76ee\u3092\u6d74\u3073\u3066\u3044\u308b\u306e\u304c\u300c\u58f0\u300d\u306e\u30a4\u30f3\u30bf\u30d5\u30a7\u30fc\u30b9\u3067\u3059\u3002\u3053\u3053\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u308bAmazon\u306eEcho\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/scrum.vc\/ja\/2016\/03\/09\/sports-authority-amazon\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089<\/a>\u3092\u3054\u53c2\u8003\u304f\u3060\u3055\u3044\u3002<\/p>\n<h1>\u25fc\ufe0e11\uff1a\u5e83\u304c\u308b\u300c\u58f0\u300d\u30a4\u30f3\u30bf\u30fc\u30d5\u30a7\u30fc\u30b9<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"527\" class=\"alignnone size-large wp-image-4097\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/99c2044302843a57399f24b103291002-700x527.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.24.48\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/99c2044302843a57399f24b103291002-700x527.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/99c2044302843a57399f24b103291002-768x578.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/99c2044302843a57399f24b103291002-1500x1129.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/99c2044302843a57399f24b103291002-250x188.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/99c2044302843a57399f24b103291002-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/99c2044302843a57399f24b103291002.png 1698w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u4e8c\u3064\u76ee\u306f\u3001\u300c\u58f0\u300d\u30a4\u30f3\u30bf\u30d5\u30a7\u30fc\u30b9\u306e\u4ee3\u8868\u683cAmazon\u306eAlexa\u306e\u5e83\u304c\u308a\u306b\u3064\u3044\u3066\u3002<\/p>\n<p>\u30db\u30fc\u30e0\u30b0\u30e9\u30a6\u30f3\u30c9\u3067\u3042\u308b\u300c\u30b9\u30de\u30fc\u30c8\u30db\u30fc\u30e0\u300d\u95a2\u9023\u306f\u3082\u3068\u3088\u308a\u3001Ford\u3068\u306e\u63d0\u643a\u306b\u3088\u308a\u300c\u8eca\u300d\u306b\u3082\u5e83\u304c\u3063\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u304c\u300cSkill\u300d\u3068\u547c\u3076\u9023\u643a\u30a2\u30d7\u30ea\uff08\u4f8b\u3048\u3070\u3001\u300c\u58f0\u300d\u3067UBER\u304c\u547c\u3079\u307e\u3059\uff09\u306f950\u306b\u3082\u767b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h1>\u25fc\ufe0e12\uff1a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u3088\u3063\u3066\u9032\u5316\u3059\u308b\u300c\u30af\u30eb\u30de\u300d<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" class=\"alignnone size-large wp-image-4099\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/20f0ce0dcef7a5b35a55b825b1abeab3-700x525.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.25.39\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/20f0ce0dcef7a5b35a55b825b1abeab3-700x525.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/20f0ce0dcef7a5b35a55b825b1abeab3-768x576.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/20f0ce0dcef7a5b35a55b825b1abeab3-1500x1125.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/20f0ce0dcef7a5b35a55b825b1abeab3-250x188.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/20f0ce0dcef7a5b35a55b825b1abeab3-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/20f0ce0dcef7a5b35a55b825b1abeab3.png 1696w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u4eca\u5927\u304d\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u3066\u3044\u308b\u300c\u30af\u30eb\u30de\u306e\u9032\u5316\u300d\u306b\u3064\u3044\u3066\u3082\u8a00\u53ca\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>2004\u5e74\u304b\u3089\u56fd\u9632\u7dcf\u7701\u306e\u5916\u90ed\u56e3\u4f53\u3067\u3042\u308bDARPA\u304c\u4e3b\u5c0e\u3057\u305f\u81ea\u52d5\u904b\u8ee2\u30b3\u30f3\u30c6\u30b9\u30c8\u306e\u30b9\u30bf\u30fc\u30c8\u304b\u3089\u300110\u5e74\u5f37\u304c\u7d4c\u3061\u3001\u300c\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u300d\uff0b\u300c\u30c6\u30c3\u30af\u4f01\u696d\u300d\uff0b\u300c\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u4f01\u696d\u300d\u3068\u3044\u3046\u4e09\u3064\u5df4\u3067\u3001\u300c\u307e\u305f\u81ea\u52d5\u8eca\u696d\u754c\u3067\u30a2\u30e1\u30ea\u30ab\u304c\u4e3b\u5c0e\u6a29\u3092\u63e1\u308b\u65e5\u304c\u6765\u308b\u306e\u304b\uff1f\u300d\u3068\u3042\u308a\u307e\u3059\u3002<\/p>\n<h1>\u25fc\ufe0e13\uff1a\u4e2d\u56fd\u306e\u7206\u767a\u529b\u3002\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u5e02\u5834\u3002<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"526\" class=\"alignnone size-large wp-image-4101\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/c1e3a13f490de5fa6e3f41310d9624fe-700x526.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.27.05\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c1e3a13f490de5fa6e3f41310d9624fe-700x526.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c1e3a13f490de5fa6e3f41310d9624fe-768x577.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c1e3a13f490de5fa6e3f41310d9624fe-1500x1127.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c1e3a13f490de5fa6e3f41310d9624fe-250x188.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c1e3a13f490de5fa6e3f41310d9624fe-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/c1e3a13f490de5fa6e3f41310d9624fe.png 1696w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u7b2c6\u7ae0\u306f\u3001\u300cChina = Internet Leader on Many Metrics\u300d\u3002<\/p>\n<p>\u3053\u3053\u3067\u7d39\u4ecb\u3059\u308b\u306e\u306f\u3001UBER\u306e\u5404\u90fd\u5e02\u3067\u306e\u4f38\u3073\u306b\u3064\u3044\u3066\u3002\u9752\u304c\u4e2d\u56fd\u4ee5\u5916\u306e\u90fd\u5e02\u3067\u306e\u4f38\u3073\u306e\u30b0\u30e9\u30d5\u3067\u3001\u8d64\u304c\u4e2d\u56fd\u3002\u305d\u306e\u8105\u5a01\u7684\u306a\u52e2\u3044\u304c\u898b\u3066\u53d6\u308c\u307e\u3059\u3002\u4e2d\u56fd\u306e\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u5e02\u5834\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/scrum.vc\/ja\/2016\/05\/18\/apple-didi\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089<\/a>\u304c\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h1>\u25fc\ufe0e14\uff1a\u975e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u5927\u4f01\u696d\u306b\u3088\u308bM&amp;A\u306f2.6\u500d\u3068\u6025\u5897\u3002<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"526\" class=\"alignnone size-large wp-image-4103\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/51c038df9c763b0e3d702ff67c67abfe-700x526.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.28.34\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/51c038df9c763b0e3d702ff67c67abfe-700x526.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/51c038df9c763b0e3d702ff67c67abfe-768x577.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/51c038df9c763b0e3d702ff67c67abfe-1500x1127.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/51c038df9c763b0e3d702ff67c67abfe-250x188.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/51c038df9c763b0e3d702ff67c67abfe-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/51c038df9c763b0e3d702ff67c67abfe.png 1696w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u7b2c7\u7ae0\u306f\u3001\u300cPublic \/ Private Company Data\u300d\u3002<\/p>\n<p>\u6700\u8fd1\u6025\u5897\u3057\u3066\u3044\u308b\u300c\u975e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u4f01\u696d\u300d\u306b\u3088\u308b\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u6295\u8cc7\u3001\u8cb7\u53ce\u306b\u3064\u3044\u3066\u3002\u81ea\u52d5\u8eca\u3001\u51fa\u7248\u3001\u5c0f\u58f2\u3001\u91d1\u878d\u3001\u306a\u3069\u69d8\u3005\u696d\u754c\u306e\u4e8b\u4f8b\u304c\u3042\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u65e5\u672c\u4f01\u696d\u306e\u4e8b\u4f8b\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/scrum.vc\/ja\/2016\/02\/17\/asics-yamaha\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089<\/a>\u304c\u53c2\u8003\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h1>\u25fc\ufe0e15\uff1a\u30c7\u30fc\u30bf\u306e\u300c\u7b2c\u4e09\u306e\u6ce2\u300d<\/h1>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" class=\"alignnone size-large wp-image-4107\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/a4cefdcb91dcb141bff45579d9fdebc2-700x525.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.32.34\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/a4cefdcb91dcb141bff45579d9fdebc2-700x525.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/a4cefdcb91dcb141bff45579d9fdebc2-768x576.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/a4cefdcb91dcb141bff45579d9fdebc2-1500x1126.png 1500w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/a4cefdcb91dcb141bff45579d9fdebc2-250x188.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/a4cefdcb91dcb141bff45579d9fdebc2-120x90.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/06\/a4cefdcb91dcb141bff45579d9fdebc2.png 1700w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u7b2c8\u7ae0\u3001\u6700\u5f8c\u306e\u7ae0\u306f\u300cData as a Platform \/ Data Privacy\u300d\u3002<\/p>\n<p>\u30c7\u30fc\u30bf\u3092\u4fdd\u5b58\u3059\u308b\u3053\u3068\u306b\u5927\u304d\u306a\u304a\u91d1\u304c\u304b\u304b\u3063\u305f\u6642\u4ee3\u304b\u3089\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u306e\u6642\u4ee3\u3068\u306a\u308a\u300c\u30c7\u30fc\u30bf\u3092\u6301\u3064\u300d\u3068\u3044\u3046\u3053\u3068\u304c\u69d8\u3005\u306a\u30d3\u30b8\u30cd\u30b9\u306e\u52dd\u5229\u306e\u65b9\u7a0b\u5f0f\u3068\u306a\u308a\u3001\u4eca\u5ea6\u306f\u3001\u305d\u306e\u5de8\u5927\u306b\u306a\u3063\u305f\u30c7\u30fc\u30bf\u3092\u300c\u65e9\u304f\u51e6\u7406\u300d\u3057\u3001\u90e8\u9580\u306b\u307e\u305f\u304c\u308b\u30c7\u30fc\u30bf\u304b\u3089\u300c\u610f\u5473\u306e\u3042\u308b\u5206\u6790\u300d\u3092\u3057\u3001\u305d\u3057\u3066\u300c\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u300d\u3092\u3057\u3063\u304b\u308a\u5b88\u308b\u3068\u3044\u3046\u6642\u4ee3\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>15\u679a\u306e\u30b9\u30e9\u30a4\u30c9\u3092\u629c\u304d\u51fa\u3057\u305f\u3060\u3051\u3067\u3082\u7d50\u69cb\u306a\u30dc\u30ea\u30e5\u30fc\u30e0\u3067\u3059\u304c\u3001\u672c\u5f53\u306b\u610f\u5473\u306e\u3042\u308b\u30c7\u30fc\u30bf\u3068\u5206\u6790\u6e80\u8f09\u306a\u306e\u3067\u3001213\u30da\u30fc\u30b8\u5168\u4f53\u306b\u76ee\u3092\u901a\u3059\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u6b21\u56de\u306e\u5f0a\u793e\u4e3b\u50ac\u306e\u52c9\u5f37\u4f1a <a href=\"http:\/\/www.tackle.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tackle!<\/a>\u3067\u306f\u3001\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u306e\u3067\u3001\u3054\u8208\u5473\u3042\u308b\u65b9\u306f\u305c\u3072\u6771\u4eac\u307e\u305f\u306fSan Franciso\u3067\u3054\u53c2\u52a0\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/D0N5V1PjTsIasR\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"2016 Internet Trends Report\" href=\"\/\/www.slideshare.net\/kleinerperkins\/2016-internet-trends-report\" target=\"_blank\" rel=\"noopener noreferrer\">2016 Internet Trends Report<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/kleinerperkins\" target=\"_blank\" rel=\"noopener noreferrer\">Kleiner Perkins Caufield &amp; Byers<\/a><\/strong><\/div>\n","protected":false},"excerpt":{"rendered":"Recode\u306e\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u00a0Code Conference\u306e\u6bce\u5e74\u306e\u898b\u3082\u306e\u3068\u306a\u308a\u3064\u3064\u3042\u308b\u3001\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u8001\u8217\u30d5\u30a1\u30f3\u30c9KPCB\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u00a0Mary Meeker\u306b\u3088\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u30ec\u30dd\u30fc\u30c8\uff08\u6628\u5e74\u306e\u30a8\u30f3\u30c8\u30ea\u306f\u3053\u3061\u3089\uff09\u304c\u4eca\u5e74\u3082\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002 2014\u5e74\u306e164\u30da\u30fc\u30b8\u304b\u3089\u30012015\u5e74\u306f197\u30da\u30fc\u30b8\u3001\u4eca\u5e74\u306f213\u30da\u30fc\u30b8\uff01\u3068\u6bce\u5e74\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u62e1\u5927\u3057\u3066\u3044\u308b\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u3059\u304c\u3001\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5168\u4f53\u306e\u30c8\u30ec\u30f3\u30c9\u304b\u3089\u500b\u5225\u306e\u30c6\u30fc\u30de\u307e\u3067\u91cd\u8981\u306a\u5185\u5bb9\u304c\u76db\u308a\u6ca2\u5c71\u306a\u306e\u3067\u3001\u5404\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u300c15\u679a\u300d\u306e\u30ad\u30fc\u3068\u306a\u308b\u30b9\u30e9\u30a4\u30c9\u3092\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002 \u25fc\ufe0e1\uff1a\u4e16\u754c\u306e\u30cd\u30c3\u30c8\u4eba\u53e3\u306f\u300c30\u5104\u4eba\u300d \u5168\u4f53\u30678\u7ae0\u69cb\u6210\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u6700\u521d\u306e\u7ae0\u306f\u300cGlobal Internet Trends\u300d\u3002 \u79c1\u304c\u521d\u3081\u3066\u30cd\u30c3\u30c8\u696d\u754c\u306b\u98db\u3073\u8fbc\u3093\u30601997\u5e74\u306e\u4e16\u754c\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u4eba\u53e3\u306f\u300c7000\u4e07\u4eba\u300d\u3002\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u98db\u3073\u8fbc\u3093\u30601999\u5e74\u306f\u300c2.5\u5104\u5e74\u300d\u3002\u3042\u306e\u30cd\u30c3\u30c8\u30d0\u30d6\u30eb\u3068\u8a00\u308f\u308c\u3066\u3044\u305f\u6642\u4ee3\u3068\u6bd4\u3079\u3066\u3082\u3001\u7d0410\u500d\u3002\u4e16\u754c\u306e\u4eba\u53e3\u306e\u7d04\u534a\u5206\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u4e0a\u306b\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002 \u25fc\ufe0e2\uff1a\u4e16\u754c\u4eba\u53e3\uff0870\u5104\u4eba\uff09\u306e\u4f38\u3073\u306f\u6e1b\u901f 2\u3064\u76ee\u306e\u7ae0\u306f\u300cGlobal Macro Trends\u300d\u3002 \u4e16\u754c\u306e\u4eba\u53e3\u306f70\u5104\u4eba\u5f37\u306b\u9054\u3057\u3066\u304a\u308a\u3001\u524d\u306e\u30b9\u30e9\u30a4\u30c9\u3068\u6bd4\u8f03\u3057\u3066\u307f\u308b\u3068\u3001\u307e\u3060\u534a\u5206\u5f37\u306e\u4eba\u3005\u304c\u30cd\u30c3\u30c8\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3053\u3053\u3092\u30cd\u30c3\u30c8\u306b\u7e4b\u3054\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304c\u3001Facebook\u3084Google\u306a\u3069\u306e\u30c9\u30ed\u30fc\u30f3\u3084\u6c17\u7403\u3092\u4f7f\u3063\u305f\u30cd\u30c3\u30c8\u63a5\u7d9a\u306e\u53d6\u308a\u7d44\u307f\u3067\u3059\u300270\u5104\u4eba\u5168\u3066\u304c\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u3064\u306a\u304c\u308b\u3068\u3001\u4f55\u304c\u3067\u304d\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u25fc\ufe0e3\uff1a\u307e\u3060\u5927\u304d\u306a\u53ef\u80fd\u6027\u306e\u3042\u308b\u30e2\u30d0\u30a4\u30eb\u5e83\u544a \u7b2c3\u7ae0\u306f\u300c Advertising \/ Commerce + Brand Trends\u300d\u3067\u3059\u3002\u3053\u306e\u7ae0\u304b\u3089\u306f5\u30b9\u30e9\u30a4\u30c9\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u4e00\u3064\u76ee\u306f\u3001\u6709\u540d\u306a\u30c1\u30e3\u30fc\u30c8\u3067\u3059\u304c\u3001\u300c\u307e\u3060\u307e\u3060\u30e2\u30d0\u30a4\u30eb\u5e83\u544a\u306b\u306f\u5927\u304d\u306a\u53ef\u80fd\u6027\u304c\u3042\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u5404\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u3057\u3066\u3001\u5de6\u304c\u30e6\u30fc\u30b6\u306e\u6ede\u5728\u6642\u9593\u3001\u53f3\u304c\u6295\u4e0b\u3055\u308c\u3066\u3044\u308b\u5e83\u544a\u8cbb\u3067\u3059\u3002\u30e6\u30fc\u30b6\u304c\u30e2\u30d0\u30a4\u30eb\u306b\u5927\u91cf\u306b\u79fb\u52d5\u3057\u3066\u591a\u304f\u306e\u6642\u9593\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u306e\u306b\u3001\u307e\u3060\u5e83\u544a\u8cbb\u306f\u5341\u5206\u306b\u30b7\u30d5\u30c8\u3057\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u306e\u304c\u308f\u304b\u308a\u307e\u3059\u3002 \u25fc\ufe0e4\uff1a\u300c\u7e26\u578b\u52d5\u753b\u5e83\u544a\u300d\u306e\u53f0\u982d \u4e8c\u3064\u76ee\u306f\u3001\u53bb\u5e74\u5927\u304d\u306a\u8a71\u984c\u3068\u306a\u3063\u305f\u300cSnapchat\u306e\u7e26\u52d5\u753b\u300d\u5e83\u544a\u3067\u3059\u3002\u300c3V\u5e83\u544a\u300d\u3068\u8868\u73fe\u3057\u3066\u3044\u307e\u3059\u304c\u3001Vertical\uff08\u7e26\uff09\u3067\u3001Video\uff08\u52d5\u753b\uff09\u3067\u3001Viewing\uff08\u5168\u753b\u9762\uff09\u306e\u5e83\u544a\u3067\u3059\u3002Snapchat\u306e\u52d5\u753b\u8996\u8074\u4f53\u9a13\u81ea\u4f53\u3082\u5f93\u6765\u306e\u52d5\u753b\u306e\u6982\u5ff5\u3068\u306f\u968f\u5206\u3068\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u5e83\u544a\u81ea\u4f53\u3082\u975e\u5e38\u306b\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u25fc\ufe0e5\uff1a\u8001\u8217\u5c0f\u58f2\u5e97\u306e\u6025\u901f\u306a\u30c7\u30b8\u30bf\u30eb\u30b7\u30d5\u30c8 \u4e09\u3064\u76ee\u306f\u3001\u5c0f\u58f2\u3001\u30b3\u30de\u30fc\u30b9\u306b\u95a2\u3057\u3066\u306e\u30c8\u30ec\u30f3\u30c9\u3067\u3059\u3002 \u5de6\u5074\u306fNeiman Marcus\u3068\u3044\u3046\u8001\u8217\u5927\u624b\u767e\u8ca8\u5e97\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u308a\u4e0a\u3052\u304c\u3001\u524d\u5e74\u6bd4 24%\u4f38\u3073\u3066\u3001\u300c\u5168\u4f53\u306e26%\u300d\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3067\u3059\u3002\u4e00\u822c\u7684\u306a\u30d6\u30ea\u30c3\u30af\u30a2\u30f3\u30c9\u30e2\u30eb\u30bf\u30eb\u306e\u5c0f\u58f2\u696d\u306e\u6570\u5b57\u3092\u628a\u63e1\u3057\u3066\u3044\u307e\u305b\u3093\u304c\u3001\u3053\u308c\u306f\u300c\u3082\u306e\u3059\u3054\u3044\u5927\u304d\u306a\u6570\u5b57\u300d\u3060\u3068\u601d\u3044\u307e\u3059\u3002\u8001\u8217\u3067\u3082\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u53d6\u308a\u7d44\u3093\u3067\u5b9f\u7e3e\u3092\u51fa\u3057\u3066\u3044\u308b\u3068\u3053\u308d\u304c\u3042\u308b\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3067\u3059\u3002 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Parker\u304cApple\u306b\u7d9a\u3044\u3066\u4e8c\u4f4d\u306b\u5165\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002\u6b63\u76f4\u300c\u30e1\u30ac\u30cd\u300d\u3068\u3044\u3046\u5358\u4fa1\u306e\u4f4e\u3044\u3082\u306e\u3092\u6271\u3046\u5e97\u8217\u304c\u3001\u30c6\u30a3\u30d5\u30a1\u30cb\u30fc\u3092\u6291\u3048\u3066\u4e8c\u4f4d\u3068\u3044\u3046\u7406\u7531\u304c\u308f\u304b\u3089\u306a\u3044\u306e\u3067\u3001\u3082\u3057\u3069\u306a\u305f\u304b\u3054\u5b58\u77e5\u306e\u65b9\u304c\u3044\u308c\u3070\u6559\u3048\u3066\u3044\u305f\u3060\u3051\u308b\u3068\u5b09\u3057\u3044\u3067\u3059\u3002 \u25fc\ufe0e6\uff1aIoT\u306e\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u52b9\u679c \u56db\u3064\u76ee\u306f\u3001\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308bIoT\u306b\u3064\u3044\u3066\u3002 Ring\u3068\u3044\u3046\u300c\u30b9\u30de\u30fc\u30c8\u547c\u9234\u300d\u306e\u4e8b\u4f8b\u306a\u306e\u3067\u3059\u304c\u3001\u547c\u9234\u3092\u62bc\u3059\u3068\u30b9\u30de\u30db\u306b\u901a\u77e5\u304c\u6765\u3066\u3001\u305d\u306e\u6620\u50cf\u3082\u898b\u3048\u308b\u3068\u3044\u3046\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u306a\u6a5f\u80fd\u3067\u3059\u3002\u305f\u3060\u3001\u6708\u95935\u4e07\u53f0\u3092\u8ca9\u58f2\u3059\u308b\u307b\u3069\u306e\u30d2\u30c3\u30c8\u5546\u54c1\u306b\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u53f3\u306e\u56f3\u306f\u305d\u306e\u5206\u5e03\u306a\u306e\u3067\u3059\u304c\u3001\u3053\u3046\u3057\u305f\u30b7\u30f3\u30d7\u30eb\u306aIoT\u3067\u3082\u3001\u5f93\u6765\u306e\u5bb6\u96fb\u3068\u306f\u7570\u306a\u308a\u3001\u6570\u304c\u5897\u3048\u308b\u3068\u4fa1\u5024\u304c\u5897\u3059\u300c\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u52b9\u679c\u300d\u304c\u50cd\u304f\u3068\u3044\u3046\u4e8b\u4f8b\u3067\u3059\u3002 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Communication\u300d\u3067\u3059\u3002\u3053\u3053\u304b\u3089\u306f\u4e8c\u679a\u7d39\u4ecb\u3057\u307e\u3059\u3002 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