{"id":1933,"date":"2016-02-17T14:00:39","date_gmt":"2016-02-17T22:00:39","guid":{"rendered":"https:\/\/scrum.vc\/?p=1933"},"modified":"2019-08-05T14:35:38","modified_gmt":"2019-08-05T21:35:38","slug":"asics-yamaha","status":"publish","type":"post","link":"https:\/\/scrum.vc\/ja_staging\/2016\/02\/17\/asics-yamaha\/","title":{"rendered":"\u30a2\u30b7\u30c3\u30af\u30b9\u306b\u30e4\u30de\u30cf\u3002\u300c\u8001\u8217\u4f01\u696d\u300d\u306e\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3067\u306e\u6d3b\u52d5\u304c\u6d3b\u767a\u5316\u3002"},"content":{"rendered":"<h1>\u76ee\u7acb\u3064\u3088\u3046\u306b\u306a\u3063\u305f\u65e5\u672c\u306e\u300c\u8001\u8217\u4f01\u696d\u300d\u306b\u3088\u308b\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fcM&amp;A \/ \u6295\u8cc7<\/h1>\n<p>\u4ed5\u4e8b\u3067\u3082\u30b9\u30cb\u30fc\u30ab\u30fc\u3092\u5c65\u3044\u3066\u3044\u308b\u4eba\u304c\u591a\u3044\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3067\u3001\u6700\u8fd1\u3088\u304f\u898b\u304b\u3051\u308b\u306e\u304cAsics\u306e\u30ab\u30e9\u30d5\u30eb\u306a\u30b9\u30cb\u30fc\u30ab\u30fc\u3002\u30b9\u30dd\u30fc\u30c4\u5e97\u3067\u3082\u3001Nike\u3084Adidas\u3092\u62bc\u3057\u306e\u3051\u3066\u975e\u5e38\u306b\u826f\u3044\u5834\u6240\u306b\u9673\u5217\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u305d\u306e\u4eba\u6c17\u3092\u611f\u3058\u307e\u3059\u3002<\/p>\n<p>\u5148\u9031\u3001\u305d\u306eAsics\u304c\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u30a2\u30d7\u30ea\u306e<a href=\"http:\/\/mobihealthnews.com\/content\/running-shoe-company-asics-buys-runkeeper-85-million\" target=\"_blank\" rel=\"noopener noreferrer\">RunKeeper\u3092$85M\u3067\u8cb7\u53ce<\/a>\u3057\u305f\u3053\u3068\u304c\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/02\/021701.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"612\" class=\"alignnone size-large wp-image-1935\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/02\/021701-700x612.png\" alt=\"021701\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021701-700x612.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021701-768x671.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021701-250x219.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021701-120x105.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021701.png 818w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>iPhone\u767a\u58f2\u76f4\u5f8c\u306e2008\u5e74\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u3053\u306e\u30a2\u30d7\u30ea\u306f\u3001\u30ac\u30e9\u30b1\u30fc\u3067\u306f\u30dd\u30d4\u30e5\u30e9\u30fc\u3067\u306f\u306a\u304b\u3063\u305f\u300cGPS\u300d\u306e\u6a5f\u80fd\uff08\u81ea\u5206\u306e\u5c45\u5834\u6240\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\uff09\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u6d3b\u304b\u3057\u305f\u3053\u3068\u3067\u5f53\u521d\u5927\u304d\u304f\u30e6\u30fc\u30b6\u3092\u4f38\u3070\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u6628\u5e74<a href=\"http:\/\/www.betaboston.com\/news\/2015\/08\/25\/runkeeper-cuts-about-30-percent-of-staff-shifting-focus-from-user-growth-to-revenue\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u793e\u54e1\u309230%\u30ec\u30a4\u30aa\u30d5<\/a>\u3059\u308b\u306a\u3069\u3001\u4e8b\u696d\u306f\u304b\u306a\u308a\u82e6\u3057\u3093\u3067\u3044\u305f\u3088\u3046\u3067\u3059\u304c\u3001\u307e\u3060\u30e6\u30fc\u30b6\u306f\u4e16\u754c\u4e2d\u306b4500\u4e07\u4eba\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u5206\u91ce\u306f\u30018000\u4e07\u4eba\u306e\u30d8\u30eb\u30b9\u30b1\u30a2\u60c5\u5831\u3092\u6301\u3064<a href=\"https:\/\/scrum.vc\/ja\/2015\/02\/10\/underarmour-myfitness\/\" target=\"_blank\" rel=\"noopener noreferrer\">MyFitnessPal\u3092\u8cb7\u53ce<\/a>\u3057\u3001\u300c<a href=\"https:\/\/www.underarmour.com\/en-us\/healthbox\" target=\"_blank\" rel=\"noopener noreferrer\">HealthBox<\/a>\u300d\u3068\u3044\u3046\u30d8\u30eb\u30b9\u30b1\u30a2\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u767a\u58f2\u3057\u3066\u3044\u308bUnder Armour\u3084\u3001\u540c\u3058\u304f\u30e9\u30f3\u30cb\u30f3\u30b0\u30a2\u30d7\u30ea\u306e<a href=\"http:\/\/techcrunch.com\/2015\/08\/05\/runtastic-acquired-by-adidas-for-240m\/\" target=\"_blank\" rel=\"noopener noreferrer\">Runtastic\u3092\u8cb7\u53ce<\/a>\u3057\u305fAdidas\u306a\u3069\u5148\u884c\u8005\u306f\u305f\u304f\u3055\u3093\u3044\u307e\u3059\u304c\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u5206\u91ce\u3067\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u6301\u3064Asics\u304c\u3001\u3053\u306e\u8cb7\u53ce\u3092\u3069\u3046\u6d3b\u304b\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u6ce8\u76ee\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u540c\u3058\u304f\u3057\u3066\u3001\u30e4\u30de\u30cf\u3082\u9762\u767d\u3044\u6295\u8cc7\u3092\u767a\u8868\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/02\/021502.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"396\" class=\"alignnone size-large wp-image-1918\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/02\/021502-700x396.png\" alt=\"021502\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021502-700x396.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021502-768x434.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021502-250x141.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021502-120x68.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021502.png 1271w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>\u30d0\u30b9\u3001\u30bf\u30af\u30b7\u30fc\u3001\u30b4\u30df\u53ce\u96c6\u8eca\u306a\u3069\u306e\u81ea\u52d5\u8eca\u3092WiFi\u30b9\u30dd\u30c3\u30c8\u5316\u3057\u3066\u30e1\u30c3\u30b7\u30e5\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u69cb\u7bc9\u3059\u308b<a href=\"https:\/\/veniam.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Veniam<\/a>\u3068\u3044\u3046\u4f1a\u793e\u306eSeriesB\u306b\u3001Verizon\u3001Cisco\u306a\u3069\u3068\u4e26\u3093\u3067<a href=\"http:\/\/venturebeat.com\/2016\/02\/11\/veniam-raises-22m-to-bring-wi-fi-to-buses-and-cabs-will-expand-to-singapore-next\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u51fa\u8cc7<\/a>\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u81ea\u52d5\u8eca\u5206\u91ce\u306f\u81ea\u52d5\u904b\u8ee2\u3084\u30b9\u30de\u30fc\u30c8\u30ab\u30fc\u306a\u3069\u3001\u65b0\u3057\u3044\u8eca\u306e\u3042\u308a\u65b9\u304c\u6ce8\u76ee\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u65b0\u3057\u3044\u8eca\u304c\u666e\u53ca\u3059\u308b\u306e\u306f\u9577\u3044\u6642\u9593\u304c\u304b\u304b\u308b\u305f\u3081\u3001\u4e16\u754c\u306b10\u5104\u53f0\u4ee5\u4e0a\u5b58\u5728\u3059\u308b\u300c\u4eca\u3042\u308b\u81ea\u52d5\u8eca\u300d\u3092\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u5316\u3059\u308b\u5206\u91ce\u306b\u306f\u5927\u304d\u306a\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u3053\u3046\u3057\u305f\u30b9\u30c6\u30fc\u30b8\u3067\u306e\u65e5\u672c\u4f01\u696d\u306b\u3088\u308b\u6295\u8cc7\u3068\u306a\u308b\u3068\u3001\u3053\u308c\u307e\u3067\u306fNTT\u30c9\u30b3\u30e2\u306a\u3069\u306e\u643a\u5e2f\u30ad\u30e3\u30ea\u30a2\u306a\u3069\u304c\u4e2d\u5fc3\u306e\u30a4\u30e1\u30fc\u30b8\u3067\u3057\u305f\u304c\u3001\u30d0\u30a4\u30af\u306e\u6709\u540d\u30d6\u30e9\u30f3\u30c9\u3067\u3042\u308a\u3001<a href=\"http:\/\/toyokeizai.net\/articles\/-\/99901\" target=\"_blank\" rel=\"noopener noreferrer\">\u56db\u8f2a\u306e\u81ea\u52d5\u8eca\u3078\u306e\u53c2\u5165\u3082\u5ea6\u3005\u5642\u3055\u308c\u3066\u3044\u308b<\/a>\u30e4\u30de\u30cf\u306e\u3088\u3046\u306a\u4f1a\u793e\u304c\u6295\u8cc7\u3092\u3059\u308b\u3001\u3068\u3044\u3046\u306e\u306f\u975e\u5e38\u306b\u3044\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h1>\u300c\u30aa\u30fc\u30d7\u30f3\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u300d\u6210\u529f\u306e\u9375<\/h1>\n<p>\u30a2\u30b7\u30c3\u30af\u30b9\u306f\u5275\u696d67\u5e74\u3001\u30e4\u30de\u30cf\u306f\u5275\u696d128\u5e74\u306e\u8001\u8217\u4f01\u696d\u3067\u3059\u3002<\/p>\n<p>\u30cd\u30c3\u30c8\u306e\u52c3\u8208\u671f\u304b\u3089\u3053\u308c\u307e\u3067\u3001\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3067\u306e\u6295\u8cc7\u3084M&amp;A\u306e\u4e2d\u5fc3\u306f\u3001\u6211\u3005\u306e\u3088\u3046\u306aVC\u3092\u9664\u304f\u3068\u3001<a href=\"https:\/\/www.crunchbase.com\/organization\/dena#\/entity\" target=\"_blank\" rel=\"noopener noreferrer\">DeNA<\/a>\u3084<a href=\"https:\/\/www.crunchbase.com\/organization\/gree#\/entity\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b0\u30ea\u30fc<\/a>\u306a\u3069\u306e\u30b2\u30fc\u30e0\u7cfb\u304b\u3001<a href=\"https:\/\/www.crunchbase.com\/organization\/rakuten#\/entity\" target=\"_blank\" rel=\"noopener noreferrer\">\u697d\u5929<\/a>\u306a\u3069\u306e\u30cd\u30c3\u30c8\u4f01\u696d\u3067\u3057\u305f\u3002<\/p>\n<p>\u305d\u3093\u306a\u4e2d\u3067\u3001\u30a2\u30b7\u30c3\u30af\u30b9\u3084\u30e4\u30de\u30cf\u3068\u3044\u3063\u305f\u4f1d\u7d71\u306e\u3042\u308b\u3044\u308f\u3086\u308b\u8001\u8217\u4f01\u696d\u304c\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3078\u306e\u6295\u8cc7 \/ M&amp;A\u306b\u4e57\u308a\u51fa\u3057\u305f\u3068\u3044\u3046\u306e\u306f\u3001\u6ce8\u76ee\u3059\u3079\u304d\u5927\u304d\u306a\u5909\u5316\u3067\u3059\u3002<\/p>\n<p>\u30cd\u30c3\u30c8\u7cfb\u4f01\u696d\u540c\u58eb\u3067\u3042\u308c\u3070\u8a71\u3082\u901a\u3058\u3084\u3059\u3044\u3057\u3001\u30b7\u30ca\u30b8\u30fc\u3082\u308f\u304b\u308a\u3084\u3059\u3044\u3002\u4e00\u65b9\u3067\u3001\u3053\u3046\u3057\u305f\u8001\u8217\u4f01\u696d\u306b\u3088\u308b\u6295\u8cc7 \/ M&amp;A\u306b\u306f\u3001\u30cd\u30c3\u30c8\u4f01\u696d\u540c\u58eb\u3067\u306f\u751f\u307f\u51fa\u305b\u306a\u3044\u300c\u5927\u304d\u306a\u4fa1\u5024\u300d\u304c\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"http:\/\/www.slideshare.net\/takmiyata\/open-innovation-47444267\" target=\"_blank\" rel=\"noopener noreferrer\">\u30aa\u30fc\u30d7\u30f3\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u306e\u8b1b\u6f14\u30b9\u30e9\u30a4\u30c9<\/a>\u3067\u3082\u66f8\u3044\u3066\u3044\u307e\u3059\u304c\u3001\u5927\u4f01\u696d\u306b\u3088\u308b\u30aa\u30fc\u30d7\u30f3\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u306e\u5927\u4e8b\u306a\u6210\u529f\u306e\u9375\u304c\u300c\u81ea\u793e\u306e\u30a2\u30bb\u30c3\u30c8\u306e\u30ec\u30d0\u30ec\u30c3\u30b8\u300d\u3067\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" style=\"border: 1px solid #CCC; border-width: 1px; margin-bottom: 5px; max-width: 100%;\" src=\"\/\/www.slideshare.net\/slideshow\/embed_code\/key\/gNu1x8leait9mz\" width=\"595\" height=\"485\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"> <\/iframe><\/p>\n<div style=\"margin-bottom: 5px;\"><strong> <a title=\"Open Innovation \u301c\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u6210\u529f\u306e5\u3064\u306e\u9375\u301c\" href=\"\/\/www.slideshare.net\/takmiyata\/open-innovation-47444267\" target=\"_blank\" rel=\"noopener noreferrer\">Open Innovation \u301c\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u6210\u529f\u306e5\u3064\u306e\u9375\u301c<\/a> <\/strong> from <strong><a href=\"\/\/www.slideshare.net\/takmiyata\" target=\"_blank\" rel=\"noopener noreferrer\">\u62d3\u5f25 \u5bae\u7530<\/a><\/strong><\/div>\n<p>\u30cd\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u304c\u30cd\u30c3\u30c8\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u3063\u305f\u6642\u4ee3\u306f\u3001\u306f\u308b\u304b\u6614\u306b\u7d42\u308f\u308a\u3092\u544a\u3052\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>UBER\u306f\u4ea4\u901a\u696d\u754c\u3001Airbnb\u306f\u65c5\u884c\u696d\u754c\u3001\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u306f\u91d1\u878d\u696d\u754c\u3068\u3001\u300c\u65e2\u5b58\u306e\u5de8\u5927\u7523\u696d\u3092\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3067\u518d\u5b9a\u7fa9\u3059\u308b\u300d\u3068\u3044\u3046\u306e\u304c\u3001\u6700\u8fd1\u3001\u305d\u3057\u3066\u3053\u308c\u304b\u3089\u306e\u5927\u304d\u306a\u30c8\u30ec\u30f3\u30c9\u3067\u3059\u3002<\/p>\n<p>\u30cd\u30c3\u30c8\u6280\u8853\u3060\u3051\u3067\u306f\u672c\u8cea\u7684\u306a\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3059\u306e\u304c\u5bb9\u6613\u3067\u306f\u306a\u3044\u9818\u57df\u3067\u3001\u65e2\u5b58\u306e\u30d6\u30e9\u30f3\u30c9\u3001\u8ca9\u58f2\u7db2\u3001\u30ce\u30a6\u30cf\u30a6\u3092\u6301\u3063\u305f\u8001\u8217\u4f01\u696d\u3068\u30bf\u30c3\u30b0\u3092\u7d44\u3080\u3053\u3068\u304c\u3067\u304d\u308c\u3070\u3001\u30d1\u30fc\u30c8\u30ca\u30fc\u3068\u306a\u308b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306b\u3068\u3063\u3066\u3082\u5927\u304d\u306a\u610f\u5473\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30b7\u30c3\u30af\u30b9\u3068\u3044\u3046\u5de8\u5927\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9\u3068\u30b9\u30dd\u30fc\u30c4\u30a2\u30d7\u30ea\u3001\u30e4\u30de\u30cf\u3068\u3044\u3046\u81ea\u52d5\u8eca\u30e1\u30fc\u30ab\u30fc\u3068\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u6280\u8853\u3001\u8001\u8217\u4f01\u696d\u304c\u3053\u308c\u307e\u3067\u306b\u7bc9\u3044\u305f\u30a2\u30bb\u30c3\u30c8\u3092\u60dc\u3057\u307f\u306a\u304f\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u300c\u3053\u308c\u305e\u30aa\u30fc\u30d7\u30f3\u30a4\u30ce\u30d9\u30fc\u30b7\u30e7\u30f3\uff01\u300d\u3068\u3044\u3046\u6210\u679c\u304c\u751f\u307f\u51fa\u3055\u308c\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h1>\u591a\u304f\u306e\u30d0\u30c3\u30bf\u30fc\u30dc\u30c3\u30af\u30b9\u306b\u7acb\u3061\u7d9a\u3051\u308b<\/h1>\n<p>\u305f\u3060\u3001\u4e00\u767a\u3067\u30db\u30fc\u30e0\u30e9\u30f3\uff01\u3068\u3044\u304b\u306a\u3044\u306e\u304c\u3001\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u4e16\u754c\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/02\/021703.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1936\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/02\/021703-700x502.png\" alt=\"021703\" width=\"500\" height=\"358\" srcset=\"https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021703-700x502.png 700w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021703-768x550.png 768w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021703-250x179.png 250w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021703-120x86.png 120w, https:\/\/scrum.vc\/ja_staging\/wp-content\/uploads\/2016\/02\/021703.png 1178w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>\u5148\u65e5\u3001\u697d\u5929\u306f\u56db\u534a\u671f\u6c7a\u7b97\u3067\u30012011\u5e74\u306b\u8cb7\u53ce\u3057\u305f\u96fb\u5b50\u66f8\u7c4d\u306eKobo\u306a\u3069\u306e\u6e1b\u640d\u304c\u5927\u304d\u304f\u5f71\u97ff\u3057\u30018\u671f\u3076\u308a\u306e\u55b6\u696d\u6e1b\u76ca\u3068\u306a\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u304c<a href=\"http:\/\/www.nikkei.com\/markets\/kigyo\/gyoseki.aspx?g=DGXLASFL12HDU_12022016000000\" target=\"_blank\" rel=\"noopener noreferrer\">\u5927\u304d\u304f\u5831\u3058\u3089\u308c\u3066\u3044\u307e\u3057\u305f<\/a>\u3002<\/p>\n<p>\u77ed\u671f\u7684\u306b\u306f\u5931\u6557\u3068\u898b\u3048\u308b\u3088\u3046\u306a\u6848\u4ef6\u3082\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u697d\u5929\u306f\u305a\u3063\u3068\u300c\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u30d0\u30c3\u30bf\u30fc\u30dc\u30c3\u30af\u30b9\u306b\u7acb\u3061\u7d9a\u3051\u3066\u3044\u308b\u300d\u3053\u3068\u3067\u3001\u5927\u304d\u306a\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u307e\u3059\u3002<br \/>\n\u5148\u65e5\u3001\u6642\u4fa1\u7dcf\u984d$5.5B\u3067<a href=\"http:\/\/venturebeat.com\/2016\/01\/04\/general-motors-plows-500m-into-lyft-and-reveal-plans-to-build-self-driving-cars\/\" target=\"_blank\" rel=\"noopener noreferrer\">GM\u304b\u3089$500M\u306e\u6295\u8cc7<\/a>\u3092\u53d7\u3051\u305fLyft\u306b\u306f\u305d\u306e1\u5e74\u524d\u306b\u51fa\u8cc7\u3092\u3057\u3066\u3044\u307e\u3059\u3057\u3001<a href=\"http:\/\/venturebeat.com\/2015\/09\/18\/with-100m-users-pinterests-promoted-pins-just-became-a-lot-more-attractive-to-advertisers\/\" target=\"_blank\" rel=\"noopener noreferrer\">1\u5104\u4ee5\u4e0a\u306e\u30a2\u30af\u30c6\u30a3\u30d6\u30e6\u30fc\u30b6<\/a>\u3092\u8a87\u308a\u72ec\u81ea\u306e\u30dd\u30b8\u30b7\u30e7\u30cb\u30f3\u30b0\u3092\u7bc9\u3044\u3066\u3044\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306ePinterest\u306b\u306f4\u5e74\u3082\u524d\u306b1\/10\u7a0b\u5ea6\u306eValuation\u3067\u51fa\u8cc7\u3092\u3059\u308b\u306a\u3069\u3001\u4ed6\u306e\u65e5\u672c\u4f01\u696d\u3067\u306f\u5168\u304f\u5165\u308a\u8fbc\u3081\u3066\u3044\u306a\u3044\u3068\u3053\u308d\u306b\u5165\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u4e8b\u5b9f\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306e\u3069\u771f\u3093\u4e2d\u3067\u30d0\u30c3\u30bf\u30fc\u30dc\u30c3\u30af\u30b9\u306b\u7acb\u3061\u7d9a\u3051\u3066\u3044\u308b\u3053\u3068\u3067\u3001\u4ed6\u306e\u65e5\u672c\u4f01\u696d\u304b\u3089\u306f\u898b\u3048\u3066\u3082\u3044\u306a\u3044\u30c1\u30e3\u30f3\u30b9\u3001\u6280\u8853\u3001\u30ce\u30a6\u30cf\u30a6\u3001\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3092\u624b\u306b\u3057\u3066\u3044\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>\u3088\u3046\u3084\u304f\u52d5\u304d\u59cb\u3081\u305f\u8001\u8217\u4f01\u696d\u306b\u3088\u308b\u6295\u8cc7\u3084M&amp;A\u3082\u3001\u4e00\u767a\u76ee\u304b\u3089\u3046\u307e\u304f\u3044\u304f\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5931\u6557\u3059\u308b\u3068\u300c\u307b\u3089\u30fc\u3084\u3063\u3071\u308a\u300d\u300c\u6d77\u5916\u306f\u96e3\u3057\u3044\u3088\u300d\u3068\u306a\u308a\u304c\u3061\u3067\u3059\u304c\u3001Google\u3084Facebook\u3067\u3082\u3001\u6295\u8cc7\u3084M&amp;A\u306b\u304a\u3044\u306610\u5272\u30d0\u30c3\u30bf\u30fc\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u305c\u3072\u3053\u306e\u30c8\u30ec\u30f3\u30c9\u304c\u7d9a\u304d\u3001\u591a\u304f\u306e\u529b\u306e\u3042\u308b\u4f01\u696d\u304c\u305f\u304f\u3055\u3093\u306e\u30d0\u30c3\u30bf\u30fc\u30dc\u30c3\u30af\u30b9\u306b\u7acb\u3061\u3001\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306b\u304a\u3044\u3066\u5b58\u5728\u611f\u3092\u5897\u3057\u3066\u3044\u304f\u3053\u3068\u3092\u5f37\u304f\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u76ee\u7acb\u3064\u3088\u3046\u306b\u306a\u3063\u305f\u65e5\u672c\u306e\u300c\u8001\u8217\u4f01\u696d\u300d\u306b\u3088\u308b\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fcM&amp;A \/ \u6295\u8cc7 \u4ed5\u4e8b\u3067\u3082\u30b9\u30cb\u30fc\u30ab\u30fc\u3092\u5c65\u3044\u3066\u3044\u308b\u4eba\u304c\u591a\u3044\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3067\u3001\u6700\u8fd1\u3088\u304f\u898b\u304b\u3051\u308b\u306e\u304cAsics\u306e\u30ab\u30e9\u30d5\u30eb\u306a\u30b9\u30cb\u30fc\u30ab\u30fc\u3002\u30b9\u30dd\u30fc\u30c4\u5e97\u3067\u3082\u3001Nike\u3084Adidas\u3092\u62bc\u3057\u306e\u3051\u3066\u975e\u5e38\u306b\u826f\u3044\u5834\u6240\u306b\u9673\u5217\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u305d\u306e\u4eba\u6c17\u3092\u611f\u3058\u307e\u3059\u3002 \u5148\u9031\u3001\u305d\u306eAsics\u304c\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u30a2\u30d7\u30ea\u306eRunKeeper\u3092$85M\u3067\u8cb7\u53ce\u3057\u305f\u3053\u3068\u304c\u767a\u8868\u3055\u308c\u307e\u3057\u305f\u3002 iPhone\u767a\u58f2\u76f4\u5f8c\u306e2008\u5e74\u306b\u30ea\u30ea\u30fc\u30b9\u3055\u308c\u305f\u3053\u306e\u30a2\u30d7\u30ea\u306f\u3001\u30ac\u30e9\u30b1\u30fc\u3067\u306f\u30dd\u30d4\u30e5\u30e9\u30fc\u3067\u306f\u306a\u304b\u3063\u305f\u300cGPS\u300d\u306e\u6a5f\u80fd\uff08\u81ea\u5206\u306e\u5c45\u5834\u6240\u3092\u6b63\u78ba\u306b\u628a\u63e1\u3067\u304d\u308b\uff09\u3092\u30b7\u30f3\u30d7\u30eb\u306b\u6d3b\u304b\u3057\u305f\u3053\u3068\u3067\u5f53\u521d\u5927\u304d\u304f\u30e6\u30fc\u30b6\u3092\u4f38\u3070\u3057\u307e\u3057\u305f\u3002 \u6628\u5e74\u793e\u54e1\u309230%\u30ec\u30a4\u30aa\u30d5\u3059\u308b\u306a\u3069\u3001\u4e8b\u696d\u306f\u304b\u306a\u308a\u82e6\u3057\u3093\u3067\u3044\u305f\u3088\u3046\u3067\u3059\u304c\u3001\u307e\u3060\u30e6\u30fc\u30b6\u306f\u4e16\u754c\u4e2d\u306b4500\u4e07\u4eba\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 \u3053\u306e\u5206\u91ce\u306f\u30018000\u4e07\u4eba\u306e\u30d8\u30eb\u30b9\u30b1\u30a2\u60c5\u5831\u3092\u6301\u3064MyFitnessPal\u3092\u8cb7\u53ce\u3057\u3001\u300cHealthBox\u300d\u3068\u3044\u3046\u30d8\u30eb\u30b9\u30b1\u30a2\u30d1\u30c3\u30b1\u30fc\u30b8\u3092\u767a\u58f2\u3057\u3066\u3044\u308bUnder Armour\u3084\u3001\u540c\u3058\u304f\u30e9\u30f3\u30cb\u30f3\u30b0\u30a2\u30d7\u30ea\u306eRuntastic\u3092\u8cb7\u53ce\u3057\u305fAdidas\u306a\u3069\u5148\u884c\u8005\u306f\u305f\u304f\u3055\u3093\u3044\u307e\u3059\u304c\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u5206\u91ce\u3067\u5f37\u3044\u30d6\u30e9\u30f3\u30c9\u3092\u6301\u3064Asics\u304c\u3001\u3053\u306e\u8cb7\u53ce\u3092\u3069\u3046\u6d3b\u304b\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u304b\u3092\u6ce8\u76ee\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002 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