{"id":8950,"date":"2017-02-22T16:19:20","date_gmt":"2017-02-23T00:19:20","guid":{"rendered":"https:\/\/scrum.vc\/?p=8950"},"modified":"2019-08-05T14:34:55","modified_gmt":"2019-08-05T21:34:55","slug":"iot-connected","status":"publish","type":"post","link":"https:\/\/scrum.vc\/ja\/2017\/02\/22\/iot-connected\/","title":{"rendered":"\u300c\u8cfc\u8cb7\u300d\u30c7\u30fc\u30bf\u304b\u3089\u300c\u5229\u7528\u300d\u30c7\u30fc\u30bf\u3078\u3002\u300c\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30a2\u30d1\u30ec\u30eb\u300d\u3078\u306e\u671f\u5f85\u3002"},"content":{"rendered":"<p>\u5148\u6708\u30dd\u30b9\u30c8\u3057\u305f\u300c<strong><a href=\"https:\/\/scrum.vc\/ja\/2017\/01\/24\/d2c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u65e5\u672c\u4eba\u306e\u77e5\u3089\u306a\u3044\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\uff1a\u300cD2C\u300d\u3068\u3044\u3046\u30ea\u30c6\u30fc\u30eb\u306e\u65b0\u6f6e\u6d41<\/a><\/strong>\u300d\u3068\u3044\u3046\u30dd\u30b9\u30c8\u306f\u3001Facebook\u30672,200 Like\u3068\u3001\u975e\u5e38\u306b\u591a\u304f\u306e\u65b9\u3005\u306b\u8aad\u3093\u3067\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u30dd\u30b9\u30c8\u306e\u4e2d\u3067\u53d6\u308a\u4e0a\u3052\u305f<strong>\u300cDirect To Consumer\u300d\u3068\u3044\u3046\u30ea\u30c6\u30fc\u30eb\u306e\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u3053\u308c\u304b\u3089\u307e\u3059\u307e\u3059\u5927\u304d\u304f\u306a\u308b<\/strong>\u3068\u601d\u3046\u306e\u3067\u3001\u307e\u3060\u304a\u8aad\u307f\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u65b9\u306f<a href=\"https:\/\/scrum.vc\/ja\/2017\/01\/24\/d2c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044<\/a>\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001CBInsight\u304b\u3089\u51fa\u305f\u300c<strong>Nike\u304c<\/strong><strong>\u6628\u5e74\u904e\u53bb\u6700\u5927\u306e\u7279\u8a31\u3092\u53d6\u5f97\u3057\u305f\u300d<\/strong>\u3068\u3044\u3046<a href=\"https:\/\/www.cbinsights.com\/blog\/nike-patent-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u8a18\u4e8b<\/a>\u306b\u89e6\u767a\u3055\u308c\u3066\u3001 <strong>D2C\u306e\u3082\u3046\u4e00\u6b69\u5148\u306b\u6765\u308b\u3067\u3042\u308d\u3046\u300c\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30a2\u30d1\u30ec\u30eb\u300d<\/strong>\u306b\u3064\u3044\u3066\u66f8\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u7c73\u56fd\u306bConnected Apparel\u3068\u3044\u3046\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3082\u3042\u308b\u3088\u3046\u3067\u3059\u304c\u3001\u3082\u3061\u308d\u3093\u4eca\u56de\u306e\u30c6\u30fc\u30de\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u306a\u304f\u3001\u300c\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\uff08\u3064\u306a\u304c\u308b\uff09 \u30a2\u30d1\u30ec\u30eb\uff08\u6d0b\u670d\uff09\u300d\u304c\u30c6\u30fc\u30de\u3067\u3059\u3002<\/p>\n<p>\u3061\u3087\u3046\u3069\u4e8c\u5e74\u524d\u306b\u300c<a href=\"https:\/\/scrum.vc\/ja\/2015\/02\/10\/underarmour-myfitness\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u300c\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30a2\u30d1\u30ec\u30eb\u300d\u6642\u4ee3\u3078\u306e\u4e00\u6b69\u3002UnderArmour\u304cMyFitnessPal\u3092$475M\u3067\u8cb7\u53ce\u3002<\/a>\u300d\u3068\u3044\u3046\u30dd\u30b9\u30c8\u3092\u66f8\u3044\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u305d\u3053\u304b\u3089\u306e\u9032\u5316\u3082\u542b\u3081\u3066\u898b\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h1>\u30c6\u30c3\u30af\u4f01\u696d\u8cb7\u53ce\u306b\u52d5\u304f\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9<\/h1>\n<p>Nike\u3084adidas\u306b\u4ee3\u8868\u3055\u308c\u308b<strong>\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6700\u8fd1\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u95a2\u9023\u306e\u6295\u8cc7\u3001\u8cb7\u53ce\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u308b<\/strong>\u696d\u754c\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<p>adidas\u304c2015\u5e74\u306b\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30a2\u30d7\u30ea\u5927\u624b\u306e<a href=\"https:\/\/scrum.vc\/ja\/2015\/08\/10\/adidas-acquires-runtastic\/\" target=\"_blank\" rel=\"noopener noreferrer\">Runtastic\u3092$239M\u3067\u8cb7\u53ce<\/a>\u3057\u305f\u306e\u3092\u76ae\u5207\u308a\u306b\u3001\u540c\u3058\u304f2015\u5e74\u306bUnderArmour\u304c\u540c\u696d\u306e<a href=\"https:\/\/scrum.vc\/ja\/2015\/02\/10\/underarmour-myfitness\/\" target=\"_blank\" rel=\"noopener noreferrer\">MyFitnessPal\u3092$475M\u3067\u8cb7\u53ce<\/a>\u3001\u6628\u5e74Asics\u304c<a href=\"https:\/\/scrum.vc\/ja\/2016\/02\/17\/asics-yamaha\/\" target=\"_blank\" rel=\"noopener noreferrer\">RunKeeper\u3092$85M\u3067\u8cb7\u53ce<\/a>\u3068\u7acb\u3066\u7d9a\u3051\u306b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u8cb7\u53ce\u306b\u52d5\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-9014 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2017\/02\/7b7f795ce4c490ead615893e5087cd00-700x414.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2017-02-23 3.38.12\" width=\"538\" height=\"318\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/7b7f795ce4c490ead615893e5087cd00-700x414.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/7b7f795ce4c490ead615893e5087cd00-250x148.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/7b7f795ce4c490ead615893e5087cd00-120x71.png 120w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/7b7f795ce4c490ead615893e5087cd00.png 1674w\" sizes=\"(max-width: 538px) 100vw, 538px\" \/><\/p>\n<p style=\"text-align: center;\">\u5de6\u304b\u3089runtastic(adidas\u304c\u8cb7\u53ce\uff09\u3001MyFitnessPal\uff08Under Armour\u304c\u8cb7\u53ce\uff09\u3001Runkeeper\uff08Asics\u304c\u8cb7\u53ce\uff09<\/p>\n<p><strong>\u9774\u3084\u30a6\u30a7\u30a2\u3092\u58f2\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u30e9\u30f3\u30cb\u30f3\u30b0\u3084\u30b8\u30e0\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u3092\u9ad8\u3081\u3088\u3046\u3059\u308b\u8003\u3048<\/strong>\u304c\u305d\u306e\u88cf\u5074\u306b\u3042\u308a\u307e\u3059<strong>\u3002<\/strong><\/p>\n<p>Runtastic\u3068Runkeeper\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u30e9\u30f3\u30cb\u30f3\u30b0\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30a2\u30d7\u30ea\u3067\u3059\u304c\u3001Under Armour\u304c\u8cb7\u53ce\u3057\u305fMyFitnessPal\u306f\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u3060\u3051\u3067\u306a\u304f\u3001\u98df\u4e8b\u3001\u6c34\u3001\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u306a\u3069\u69d8\u3005\u306a\u60c5\u5831\u304c\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-9020 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2017\/02\/3c54147dd687370b8874ae1423895b08-700x697.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2017-02-23 3.47.23\" width=\"295\" height=\"294\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/3c54147dd687370b8874ae1423895b08-700x697.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/3c54147dd687370b8874ae1423895b08-150x150.png 150w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/3c54147dd687370b8874ae1423895b08-250x249.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/3c54147dd687370b8874ae1423895b08-120x119.png 120w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/3c54147dd687370b8874ae1423895b08.png 1396w\" sizes=\"(max-width: 295px) 100vw, 295px\" \/><\/p>\n<p>\u3055\u3089\u306b\u3001Under Armour\u306f\u3001\u6628\u5e74<a href=\"https:\/\/www.underarmour.com\/en-us\/healthbox\" target=\"_blank\" rel=\"noopener noreferrer\">Health Box<\/a>\u3068\u3044\u3046\u30b9\u30de\u30db\u306b<strong>\u4f53\u91cd\u8a08\u3068\u30a6\u30a7\u30a2\u30e9\u30d6\u30eb\u30c7\u30d0\u30a4\u30b9\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3088\u308a\u7d30\u304b\u304f\u81ea\u5206\u306e\u30c7\u30fc\u30bf\u3092\u6e2c\u5b9a\u3001\u7ba1\u7406\u304c\u3067\u304d\u308b\u30ad\u30c3\u30c8\u3092\u767a\u58f2<\/strong>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/uUTtT6XnviY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u3053\u308c\u306fHealthBox\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u30d3\u30c7\u30aa\u3067\u3059\u3002<strong>Under Armour\u304c\u3088\u308a\u591a\u304f\u306e\u5229\u7528\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u307f\u3001\u5229\u7528\u8005\u306b\u8fd1\u3065\u3053\u3046\u3068\u3057\u3066\u3044\u308b<\/strong>\u306e\u304c\u3088\u304f\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u3060\u65b0\u3057\u3044\u53d6\u308a\u7d44\u307f\u3067\u3082\u3042\u308b\u306e\u3067\u3001 \u300c\u30c7\u30fc\u30bf\u304c\u3042\u308b\u304b\u3089Under Armour\u4ee5\u5916\u8cb7\u308f\u306a\u3044\u300d\u3068\u306a\u3063\u3066\u3044\u308b\u6d88\u8cbb\u8005\u306f\u591a\u304f\u306f\u306a\u3044\u3068\u306f\u601d\u3044\u307e\u3059\u304c\u3001<strong>Amazon\u306b\u304a\u3051\u308b\u30ec\u30b3\u30e1\u30f3\u30c9\u540c\u69d8\u3001\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u306e\u84c4\u7a4d\u306f\u3058\u308f\u3058\u308f\u3068\u5c06\u6765\u306b\u5411\u3051\u3066\u52b9\u3044\u3066\u304f\u308b<\/strong>\u306f\u305a\u3067\u3059\u3002<\/p>\n<h1>\u300c\u904e\u53bb\u6700\u5927\u300d691\u3082\u306e\u7279\u8a31\u3092\u53d6\u5f97\u3057\u305fNike<\/h1>\n<p>\u3055\u3066\u3001\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc\u3067\u3042\u308b<strong>Nike\u306f\u3001\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3068\u6700\u3082\u53e4\u304f\u304b\u3089\u5411\u304d\u5408\u3063\u3066\u304d\u305f<\/strong>\u30d7\u30ec\u30a4\u30e4\u30fc\u3067\u3059\u3002<\/p>\n<p>\u4eca\u304b\u308911\u5e74\u3082\u524d\u3001iPhone\u3082\u767a\u58f2\u3055\u308c\u3066\u3044\u306a\u30442006\u5e74\u306b\u3001Nike\u306fApple\u3068\u63d0\u643a\u3057\u3001<strong>\u300ciPod\u3068\u9023\u643a\u3059\u308b\u30b7\u30e5\u30fc\u30ba\u300d Nike + Zoom Moire\u3068\u3044\u3046\u5546\u54c1<\/strong>\u3092<a href=\"https:\/\/www.apple.com\/pr\/library\/2006\/05\/23Nike-and-Apple-Team-Up-to-Launch-Nike-iPod.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u767a\u58f2<\/a>\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Nike%2B\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-8962 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2017\/02\/Nike-_transmitter_in_shoe-700x933.jpeg\" alt=\"OLYMPUS DIGITAL CAMERA\" width=\"266\" height=\"354\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/Nike-_transmitter_in_shoe-700x933.jpeg 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/Nike-_transmitter_in_shoe-250x333.jpeg 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/Nike-_transmitter_in_shoe-120x160.jpeg 120w\" sizes=\"(max-width: 266px) 100vw, 266px\" \/><\/a><\/p>\n<p>\u3053\u308c\u304c\u305d\u306e\u30b7\u30e5\u30fc\u30ba\u3067\u3001\u79c1\u3082\u767a\u58f2\u3068\u540c\u6642\u306b\u6e0b\u8c37\u306eNike\u306e\u30b7\u30e7\u30c3\u30d7\u306b\u8d70\u308a\u3001\u5168\u304f\u540c\u3058\u8272\u306e\u3053\u306e\u30e2\u30c7\u30eb\u3092\u30b2\u30c3\u30c8\u3057\u305f\u306e\u3092\u899a\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e9\u30f3\u30cb\u30f3\u30b0\u3092\u3057\u3066\u3044\u308b\u3068\u3001<strong>\u9774\u5e95\u306b\u5165\u3063\u305f\u8d64\u3044\u30bb\u30f3\u30b5\u30fc\u304b\u3089\u3001iPod\uff08iPhone\u3067\u306f\u306a\u3044\u306e\u3067\u3059\uff09\u306b\u8d70\u3063\u305f\u8ddd\u96e2\u3084\u901f\u5ea6\u3068\u3044\u3063\u305f\u60c5\u5831\u304c\u9001\u3089\u308c\u3066\u3001\u30a4\u30e4\u30d5\u30a9\u30f3\u304b\u3089\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304c\u3042\u308b<\/strong>\u3068\u3044\u3046\u306e\u306f\u672c\u5f53\u306b\u65b0\u9bae\u306a\u4f53\u9a13\u3067\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u5f8c\u3001\u81ea\u793e\u30a2\u30d7\u30ea\u306e<a href=\"https:\/\/itunes.apple.com\/us\/app\/nike+\/id1095459556?mt=8\" target=\"_blank\" rel=\"noopener noreferrer\">Nike+\u306e\u30a2\u30d7\u30ea<\/a>\u306f\u5927\u304d\u304f\u9032\u5316\u3092\u3057\u3001<a href=\"https:\/\/en.wikipedia.org\/wiki\/Nike%2B_FuelBand\" target=\"_blank\" rel=\"noopener noreferrer\">Fuel Band<\/a>\u3068\u3044\u3046\u30a6\u30a7\u30a2\u30e9\u30d6\u30eb\u30c7\u30d0\u30a4\u30b9\uff08\u4eca\u306f\u8ca9\u58f2\u4e2d\u6b62\uff09\u3092\u7d4c\u3066\u3001\u6628\u5e74\u304b\u3089\u306f\u307e\u305fApple\u3068\u306e\u30d1\u30fc\u30c8\u30ca\u30fc\u30b7\u30c3\u30d7\u306b\u3088\u308a<a href=\"http:\/\/www.apple.com\/lae\/apple-watch-nike\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nike\u30d6\u30e9\u30f3\u30c9\u306eApple Watch<\/a>\u3082\u8ca9\u58f2\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.cbinsights.com\/blog\/nike-patent-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-8966 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2017\/02\/3f05edf1c8a7decb6451a3e9611b3c35-700x513.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2017-02-21 5.41.57\" width=\"482\" height=\"353\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/3f05edf1c8a7decb6451a3e9611b3c35-700x513.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/3f05edf1c8a7decb6451a3e9611b3c35-250x183.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/3f05edf1c8a7decb6451a3e9611b3c35-120x88.png 120w\" sizes=\"(max-width: 482px) 100vw, 482px\" \/><\/a><\/p>\n<p>\u3055\u3066\u3001\u3053\u308c\u306f\u904e\u53bb\u6570\u5e74\u306e\u3001<strong>Nike\u306e\u7279\u8a31\u51fa\u9858\u6570\u3068\u53d6\u5f97\u6570\u306e\u63a8\u79fb\u306e\u30b0\u30e9\u30d5<\/strong>\u3067\u3059\u3002<\/p>\n<p><strong>\u5e74\u3005\u305d\u306e\u53d6\u5f97\u6570\u306f\u5897\u52a0\u3092\u3057\u3066\u304a\u308a\u3001\u6628\u5e74691\u4ef6\u3068\u904e\u53bb\u6700\u5927\u306e\u53d6\u5f97\u6570<\/strong>\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u591a\u304f\u306e\u7279\u8a31\u306f\u3001\u9774\u306e\u5f62\u72b6\u3084\u30b4\u30eb\u30d5\u30af\u30e9\u30d6\u306e\u5f62\u72b6\u306a\u3069\u3001\u30a2\u30d1\u30ec\u30eb\u3084\u30b9\u30dd\u30fc\u30c4\u7528\u54c1\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3059\u304c\u3001<strong>\u30bb\u30f3\u30b5\u30fc\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3001AR\u3001\u30b2\u30fc\u30e0\u306a\u3069\u3001Nike\u306e\u5c06\u6765\u6226\u7565\u3092\u611f\u3058\u3055\u305b\u308b\u3082\u306e\u3082\u8907\u6570\u3042\u308a\u307e\u3059<\/strong>\u3002\u4ee5\u4e0b\u3067\u5c11\u3057\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h1>\u2460\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u95a2\u9023<\/h1>\n<p>Nike\u306f\u3001\u30a6\u30a7\u30a2\u30e9\u30d6\u30eb\u3001\u30b9\u30de\u30db\u3001\u9774\u306e\u30bb\u30f3\u30b5\u30fc\u306a\u3069<strong>\u69d8\u3005\u306a\u5834\u6240\u304b\u3089\u5229\u7528\u8005\u306e\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u7279\u8a31<\/strong>\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-8971 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2017\/02\/daf68e2c594b4c5f0226fc018766a7ac.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2017-02-21 5.56.16\" width=\"142\" height=\"274\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/daf68e2c594b4c5f0226fc018766a7ac.png 354w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/daf68e2c594b4c5f0226fc018766a7ac-250x483.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/daf68e2c594b4c5f0226fc018766a7ac-120x232.png 120w\" sizes=\"(max-width: 142px) 100vw, 142px\" \/><\/p>\n<p>\u3053\u308c\u306f\u6628\u5e74\u53d6\u5f97\u3057\u305f<a href=\"http:\/\/patft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=9549585.PN.&amp;OS=PN\/9549585&amp;RS=PN\/9549585\" target=\"_blank\" rel=\"noopener noreferrer\">\u7279\u8a31<\/a>\u306e\u56f3\u3067\u3059\u304c\u3001\u73fe\u5728\u8ca9\u58f2\u3057\u3066\u3044\u308bNike+\u306e<a href=\"https:\/\/www.amazon.com\/Nike-Standalone-Sensor\/dp\/B006WPAG92\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b7\u30e5\u30fc\u30ba\u30bb\u30f3\u30b5\u30fc<\/a>\u306e\u3088\u3046\u306b\u4e00\u3064\u306e\u30bb\u30f3\u30b5\u30fc\u3067\u52d5\u304d\u3084\u30b9\u30d4\u30fc\u30c9\u3092\u628a\u63e1\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001<strong>\u9774\u306e\u4e2d\u306b\u8907\u6570\u306e\u30bb\u30f3\u30b5\u30fc\u3092\u914d\u7f6e\u3057\u3001\u3069\u3053\u306b\u4f53\u91cd\u304c\u304b\u304b\u3063\u3066\u3044\u308b\u304b\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/strong>\u3057\u3088\u3046\u3068\u8003\u3048\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002\u5f8c\u8ff0\u3059\u308b<a href=\"http:\/\/pdfpiw.uspto.gov\/.piw?Docid=09409701&amp;homeurl=http%3A%2F%2Fpatft1.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO1%2526Sect2%3DHITOFF%2526d%3DPALL%2526p%3D1%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsrchnum.htm%2526r%3D1%2526f%3DG%2526l%3D50%2526s1%3D9409701.PN.%2526OS%3DPN%2F9409701%2526RS%3DPN%2F9409701&amp;PageNum=&amp;Rtype=&amp;SectionNum=&amp;idkey=NONE&amp;Input=View+first+page\" target=\"_blank\" rel=\"noopener noreferrer\">\u9774\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u306e\u7279\u8a31<\/a>\u3068\u7d44\u307f\u5408\u308f\u305b\u308b\u3068\u3001<strong>\u8d70\u308a\u65b9\u306b\u3088\u3063\u3066\u9774\u5e95\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u305f\u308a\u3059\u308b<\/strong>\u3053\u3068\u3082\u3067\u304d\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-8973 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2017\/02\/78045c5c9f3367479ebd08e79870d342-700x467.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2017-02-21 5.57.48\" width=\"333\" height=\"222\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/78045c5c9f3367479ebd08e79870d342-700x467.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/78045c5c9f3367479ebd08e79870d342-250x167.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/78045c5c9f3367479ebd08e79870d342-120x80.png 120w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/78045c5c9f3367479ebd08e79870d342.png 762w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/>\u3053\u308c\u306f\u5225\u306e\u9774\u306e\u30c7\u30fc\u30bf\u3092\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3059\u308b<a href=\"http:\/\/patft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=9542706.PN.&amp;OS=PN\/9542706&amp;RS=PN\/9542706\" target=\"_blank\" rel=\"noopener noreferrer\">\u7279\u8a31<\/a>\u306e\u56f3\u3067\u3059\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u306b\u3082\u5358\u306b\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3057\u3066\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6d88\u8cbb\u30a8\u30cd\u30eb\u30ae\u30fc\u306e\u8a08\u7b97\u306b\u95a2\u3059\u308b<a href=\"http:\/\/patft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=9529966.PN.&amp;OS=PN\/9529966&amp;RS=PN\/9529966\" target=\"_blank\" rel=\"noopener noreferrer\">\u7279\u8a31<\/a>\u3001\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u306e\u30bf\u30a4\u30d7\u306e\u7279\u5b9a\u306b\u95a2\u3059\u308b<a href=\"http:\/\/patft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=9468808.PN.&amp;OS=PN\/9468808&amp;RS=PN\/9468808\" target=\"_blank\" rel=\"noopener noreferrer\">\u7279\u8a31<\/a>\u3001\u5229\u7528\u8005\u304c\u98db\u3093\u3067\u3044\u308b\u6642\u9593\uff08\u4e21\u8db3\u304c\u5730\u9762\u304b\u3089\u96e2\u308c\u3066\u3044\u308b\u6642\u9593\uff09\u306e\u8a08\u7b97\u306b\u95a2\u3059\u308b<a href=\"http:\/\/patft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=9529011.PN.&amp;OS=PN\/9529011&amp;RS=PN\/9529011\" target=\"_blank\" rel=\"noopener noreferrer\">\u7279\u8a31<\/a>\u3001\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30ec\u30d9\u30eb\u3092\u5b9a\u7fa9\u3059\u308b\u624b\u6cd5\u306b\u95a2\u3059\u308b<a href=\"http:\/\/patft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=9289674.PN.&amp;OS=PN\/9289674&amp;RS=PN\/9289674\" target=\"_blank\" rel=\"noopener noreferrer\">\u7279\u8a31<\/a>\u306a\u3069\u3001\u69d8\u3005\u306a\u7279\u8a31\u3092\u7533\u8acb\u3001\u53d6\u5f97\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306f\u3001\u30b9\u30de\u30db\u306eGPS\u3084\u9774\u306e\u30bb\u30f3\u30b5\u30fc\u3092\u4f7f\u3063\u3066<strong>\u5358\u306b\u30a2\u30af\u30c6\u30a3\u30d3\u30c6\u30a3\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u3068\u8a00\u3046\u306e\u304c\u4e2d\u5fc3\u3067\u3057\u305f\u304c\u3001\u5c06\u6765\u7684\u306b\u3088\u308a\u591a\u304f\u306e\u305d\u3057\u3066\u7d30\u304b\u3044\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3001\u5206\u6790\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b<\/strong>\u3053\u3068\u304c\u7406\u89e3\u3067\u304d\u307e\u3059\u3002<\/p>\n<h1>\u2461\u88fd\u9020\u95a2\u9023<\/h1>\n<p>\u6700\u8fd1\u3067\u306f\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u95a2\u9023\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3042\u308b<a href=\"http:\/\/www.llamasoft.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Llamasoft<\/a>\u306b\u51fa\u8cc7\u3092\u884c\u3046\u306a\u3069\u3001<strong>\u88fd\u9020\u3001\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306b\u3082\u529b\u3092\u5165\u308c\u3066\u3044\u308b<\/strong>\u3088\u3046\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-8980 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2017\/02\/1fe1d7f5ba3f6a62fd2c2490069ab668.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2017-02-21 6.12.46\" width=\"220\" height=\"300\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/1fe1d7f5ba3f6a62fd2c2490069ab668.png 398w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/1fe1d7f5ba3f6a62fd2c2490069ab668-250x340.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/1fe1d7f5ba3f6a62fd2c2490069ab668-120x163.png 120w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/p>\n<p>\u3053\u308c\u306f<strong>\u30b5\u30a4\u30c8\u304b\u3089\u9774\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3067\u304d\u308b<a href=\"http:\/\/pdfpiw.uspto.gov\/.piw?docid=09454780&amp;SectionNum=1&amp;IDKey=C497483561AF&amp;HomeUrl=http:\/\/patft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1%2526Sect2=HITOFF%2526d=PALL%2526p=1%2526u=%25252Fnetahtml%25252FPTO%25252Fsrchnum.htm%2526r=1%2526f=G%2526l=50%2526s1=9454780.PN.%2526OS=PN\/9454780%2526RS=PN\/9454780\" target=\"_blank\" rel=\"noopener noreferrer\">\u7279\u8a31<\/a><\/strong>\u306e\u56f3\u3067\u3059\u3002<\/p>\n<p>\u5148\u65e5\u767a\u8868\u3057\u305f<a href=\"https:\/\/scrum.vc\/ja\/2017\/01\/30\/press-release-2017-1-30\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30ea\u30c6\u30fc\u30eb\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ec\u30dd\u30fc\u30c8<\/a>\u306e\u4e2d\u3067\u3082<a href=\"https:\/\/www.shoesofprey.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shoes Of Prey<\/a>\uff08\u9774\u306e\u30ab\u30b9\u30bf\u30e0\u30aa\u30fc\u30c0\u30fc\u304c\u3067\u304d\u308b\u30b5\u30a4\u30c8\u30023\u9031\u9593\u3067\u30d5\u30eb\u30ab\u30b9\u30bf\u30e0\u306e\u9774\u304c\u5c4a\u304f\uff09\u3068\u3044\u3046\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3092\u53d6\u308a\u4e0a\u3052\u307e\u3057\u305f\u304c\u3001<strong>\u88fd\u9020\u624b\u6cd5\u3068\u30b5\u30d7\u30e9\u30a4\u30c1\u30a7\u30fc\u30f3\u306e\u9032\u5316\u3067\u3001\u3053\u3046\u3057\u305f\u88fd\u54c1\u306e\u30ab\u30b9\u30de\u30a4\u30ba\u304c\u30ea\u30fc\u30ba\u30ca\u30d6\u30eb\u306a\u4fa1\u683c\u3067\u304b\u3064\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b\u5b9f\u73fe\u3067\u304d\u308b<\/strong>\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-8982 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2017\/02\/62cd5f393a8d0b7646145f3a4fe5ce77-700x299.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2017-02-21 6.16.04\" width=\"412\" height=\"176\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/62cd5f393a8d0b7646145f3a4fe5ce77-700x299.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/62cd5f393a8d0b7646145f3a4fe5ce77-250x107.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/62cd5f393a8d0b7646145f3a4fe5ce77-120x51.png 120w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/62cd5f393a8d0b7646145f3a4fe5ce77.png 1152w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/p>\n<p>\u3053\u308c\u306f\u3001\u3055\u3089\u306b\u4e00\u6b69\u5148\u3092\u3086\u304f<strong>\u300c\u304a\u5e97\u3067\u9774\u3092\u5909\u5f62\/\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u300d<a href=\"http:\/\/pdfpiw.uspto.gov\/.piw?Docid=09409701&amp;homeurl=http%3A%2F%2Fpatft1.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO1%2526Sect2%3DHITOFF%2526d%3DPALL%2526p%3D1%2526u%3D%25252Fnetahtml%25252FPTO%25252Fsrchnum.htm%2526r%3D1%2526f%3DG%2526l%3D50%2526s1%3D9409701.PN.%2526OS%3DPN%2F9409701%2526RS%3DPN%2F9409701&amp;PageNum=&amp;Rtype=&amp;SectionNum=&amp;idkey=NONE&amp;Input=View+first+page\" target=\"_blank\" rel=\"noopener noreferrer\">\u7279\u8a31<\/a><\/strong>\u306e\u56f3\u3067\u3059\u3002\u6050\u3089\u304f\u3001\u524d\u8ff0\u306e\u9774\u306e\u8377\u91cd\u306e\u30c7\u30fc\u30bf\u3084\u30d5\u30a3\u30c3\u30c6\u30a3\u30f3\u30b0\u3092\u30d9\u30fc\u30b9\u306b\u3001<strong>\u84b8\u6c17\u3067\u9774\u3092\u5909\u5f62<\/strong>\u3055\u305b\u3066\u3001\u305d\u306e\u5834\u3067\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u5229\u7528\u8005\u306e\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u3053\u3068\u3082\u5927\u4e8b\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u5229\u7528\u8005\u306e\u5f79\u306b\u7acb\u305f\u306a\u3044\u306e\u3067\u3001\u3053\u306e\u3088\u3046\u306b<strong>\u30c7\u30fc\u30bf\u3092\u5546\u54c1\u306b\u53cd\u6620\u3059\u308b\u53d6\u308a\u7d44\u307f<\/strong>\u3082\u4eca\u5f8c\u5897\u3048\u3066\u3044\u304d\u305d\u3046\u3067\u3059\u3002<\/p>\n<h1>\u2462\u30a8\u30f3\u30bf\u30e1\u95a2\u9023<\/h1>\n<p>Nike\u306e\u30a2\u30d1\u30ec\u30eb\u306f\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u3084\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u4ee5\u5916\u3067\u3082\u3059\u3067\u306b\u7740\u3066\u3044\u308b\u4eba\u306f\u591a\u304f\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u5229\u7528\u306e\u5e45\u3092\u3055\u3089\u306b\u5e83\u3052\u305f\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-9003 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2017\/02\/bd4d966e2fae1aa7ee5fb763391d4980-700x401.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2017-02-21 14.15.06\" width=\"357\" height=\"204\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/bd4d966e2fae1aa7ee5fb763391d4980-700x401.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/bd4d966e2fae1aa7ee5fb763391d4980-250x143.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/bd4d966e2fae1aa7ee5fb763391d4980-120x69.png 120w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/bd4d966e2fae1aa7ee5fb763391d4980.png 872w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/p>\n<p>\u3053\u308c\u306f\u3001<strong>\u30b9\u30dd\u30fc\u30c4\u30b2\u30fc\u30e0\u306e<a href=\"http:\/\/patft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=9517406.PN.&amp;OS=PN\/9517406&amp;RS=PN\/9517406\" target=\"_blank\" rel=\"noopener noreferrer\">\u7279\u8a31<\/a><\/strong>\u306e\u56f3\u3067\u3059\u3002\u6d0b\u670d\u306b\u3064\u3044\u305f<strong>\u53cd\u5c04\u3059\u308b\u7d20\u6750\u3092\u30ab\u30e1\u30e9\u3067\u8a8d\u8b58\u3057\u3001\u305d\u306e\u52d5\u304d\u3092\u30b2\u30fc\u30e0\u306b\u53d6\u308a\u7d44\u3080<\/strong>\u3068\u3044\u3046\u6280\u8853\u3067\u3059\u3002Kinect\u3067\u3059\u3067\u306b\u540c\u69d8\u306e\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306a\u6c17\u3082\u3057\u307e\u3059\u304c\u3001\u6d0b\u670d\u304c\u8a8d\u8b58\u3067\u304d\u308b\u3068\u3055\u3089\u306b\u3044\u3044\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u3001AR\u3092\u4f7f\u3063\u3066\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u52b9\u679c\u3092\u3042\u3052\u305f\u308a\u3059\u308b<a href=\"http:\/\/appft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PG01&amp;p=1&amp;u=\/netahtml\/PTO\/srchnum.html&amp;r=1&amp;f=G&amp;l=50&amp;s1=15165881\" target=\"_blank\" rel=\"noopener noreferrer\">\u7279\u8a31<\/a>\u3084\u3001\u30b2\u30fc\u30e0\u306e\u4e2d\u306e\u30a2\u30d0\u30bf\u30fc\u306b\u95a2\u3059\u308b<a href=\"http:\/\/patft1.uspto.gov\/netacgi\/nph-Parser?Sect1=PTO1&amp;Sect2=HITOFF&amp;d=PALL&amp;p=1&amp;u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&amp;r=1&amp;f=G&amp;l=50&amp;s1=9289683.PN.&amp;OS=PN\/9289683&amp;RS=PN\/9289683\" target=\"_blank\" rel=\"noopener noreferrer\">\u7279\u8a31<\/a>\u306a\u3069\u3082\u7533\u8acb\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u6e0b\u8c37\u306b\u4eca\u5ea6\u300c<a href=\"https:\/\/cycle-studio-r.jp\/sr\/program\/vr_cycle\/\" target=\"_blank\" rel=\"noopener noreferrer\">VR\u3092\u53d6\u308a\u5165\u308c\u305f\u30b8\u30e0<\/a>\u300d\u304c\u3067\u304d\u308b\u3088\u3046\u3067\u3059\u304c\u3001\u3053\u3046\u3057\u305f\u8996\u899a\u52b9\u679c\u3092\u53d6\u308a\u5165\u308c\u305f\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u3068\u3044\u3046\u306e\u3082\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u306a\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jNKsfORI_e0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h1>ZOZO\u306e\u300cIoT\u3092\u30d5\u30eb\u6d3b\u7528\u3057\u305f\u300dPB<\/h1>\n<p>\u30ac\u30e9\u30c3\u3068\u5909\u308f\u3063\u3066\u3001\u79c1\u304c\u4eca\u975e\u5e38\u306b\u6ce8\u76ee\u3057\u3066\u3044\u308b<strong>ZOZO\u306e\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9<\/strong>\u306b\u3064\u3044\u3066\u3002<\/p>\n<p>\u7e26\u6a2a\u7121\u5c3d\u306b\u65b0\u3057\u3044\u6226\u7565\u3092\u51fa\u3057\u3066\u6765\u308b<strong>Amazon\u304c\u3001\u305d\u306e\u30c7\u30fc\u30bf\u3092\u99c6\u4f7f\u3057\u3066\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u6226\u7565\u306b\u51fa\u3066\u304d\u3066\u3044\u308b<\/strong>\u3053\u3068\u306f\u3001\u4f55\u5ea6\u304b\u3053\u306e<a href=\"https:\/\/scrum.vc\/ja\/2017\/01\/09\/ces-2017\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d6\u30ed\u30b0\u3067\u53d6\u308a\u4e0a\u3052\u3066\u3044\u308b\u901a\u308a<\/a>\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u65e5\u672c\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3EC\u696d\u754c\u306e\u30ea\u30fc\u30c0\u30fc <a href=\"http:\/\/zozo.jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">ZOZO\u30bf\u30a6\u30f3<\/a>\u3082\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30d6\u30e9\u30f3\u30c9\u3092\u5c55\u958b\u3059\u308b\u3053\u3068\u3092<a href=\"http:\/\/www.fashionsnap.com\/news\/2016-05-01\/starttoday-pb\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u767a\u8868<\/a>\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u3060\u8a73\u7d30\u306f\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u3064\u3044\u5148\u65e5\u524d\u6fa4\u793e\u9577\u304c\u3001<a href=\"https:\/\/twitter.com\/yousuck2020\" target=\"_blank\" rel=\"noopener noreferrer\">\u81ea\u8eab\u306eTwitter<\/a>\u3067\u300c<strong>ICT\u3001IoT\u3092\u30d5\u30eb\u6d3b\u7528\u3057\u307e\u3059<\/strong>\u300d\u3068\u8ff0\u3079\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u4ee5\u4e0a\u306e\u3053\u3068\u306f\u5168\u304f\u308f\u304b\u3063\u3066\u3044\u306a\u3044\u306e\u3067\u3059\u304c\u3001NewsPicks\u306e\u30b3\u30e1\u30f3\u30c8\u3067\u3001<strong><a href=\"https:\/\/www.stretchsense.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">StretchSense<\/a>\u3068\u3044\u3046\u300c\u30b9\u30de\u30fc\u30c8\u30bb\u30f3\u30b5\u30fc\u300d\u306e\u4f1a\u793e\u306b\u6295\u8cc7\u3092\u3057\u3066\u3044\u308b<\/strong>\u3053\u3068\u3092\u77e5\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/www.stretchsense.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"  wp-image-9053 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2017\/02\/83f33d9c9d7b70c4e165e8f787e62993-700x632.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2017-02-23 5.28.33\" width=\"343\" height=\"310\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/83f33d9c9d7b70c4e165e8f787e62993-700x632.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/83f33d9c9d7b70c4e165e8f787e62993-250x226.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/83f33d9c9d7b70c4e165e8f787e62993-120x108.png 120w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2017\/02\/83f33d9c9d7b70c4e165e8f787e62993.png 906w\" sizes=\"(max-width: 343px) 100vw, 343px\" \/><\/a><\/p>\n<p>\u3053\u308c\u306f\u5f7c\u3089\u304c\u8ca9\u58f2\u3057\u3066\u3044\u308b\u8a55\u4fa1\u30ad\u30c3\u30c8\u3067\u3059\u304c\u3001<strong>\u4f38\u7e2e\u30bb\u30f3\u30b5\u30fc\u3001\u5727\u529b\u30bb\u30f3\u30b5\u30fc\u306a\u3069\u300c\u6d0b\u670d\u306e\u5229\u7528\u72b6\u6cc1\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u6280\u8853\u300d<\/strong>\u305d\u3057\u3066\u3001\u30bb\u30eb\u30d5\u767a\u96fb\u306a\u3069\u306e\u6280\u8853\u3092\u6301\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u30bb\u30eb\u30d5\u5145\u96fb\u6280\u8853\u3092\u4f7f\u3063\u305f<strong>\u300c\u5c65\u304f\u3060\u3051\u3067\u30b9\u30de\u30db\u304c\u5145\u96fb\u3067\u304d\u308b\u9774\u300d<\/strong>\u3068\u304b\u3082\u304b\u306a\u308a\u9762\u767d\u3044\u306e\u3067\u3059\u304c\u3001\u4eca\u56de\u306e\u30c6\u30fc\u30de\u304b\u3089\u8a00\u3046\u3068\u3001\u3053\u306e\u6280\u8853\u3092\u4f7f\u3048\u3070\u3001<strong>\u6d0b\u670d\u306e\u7740\u8131\u304c\u308f\u304b\u308b\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30a2\u30d1\u30ec\u30eb\u3092\u4f5c\u308c\u308b\u306f\u305a<\/strong>\u3068\u3044\u3046\u3053\u3068\u306b\u60f3\u50cf\u304c\u5e83\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u305f\u3060\u3001\u4e8b\u696d\u8005\u76ee\u7dda\u3067\u300c\u5229\u7528\u304c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u304d\u308b\uff01\u300d\u3068\u8a00\u3063\u3066\u3082\u3001\u5229\u7528\u8005\u306b\u3068\u3063\u3066\u30e1\u30ea\u30c3\u30c8\u304c\u306a\u3051\u308c\u3070\u8cfc\u5165\u306b\u306f\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9\u306e\u300c\u904b\u52d5\u304c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u304d\u308b\u300d \u3068\u8a00\u3046\u30e1\u30ea\u30c3\u30c8\u306e\u3088\u3046\u306b\u3001<strong>\u666e\u6bb5\u7740\u308b\u6d0b\u670d\u306e\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u5316\u3067\u3001\u30e6\u30fc\u30b6\u4fa1\u5024\u304c\u3069\u306e\u3088\u3046\u306a\u8a2d\u8a08\u304c\u3055\u308c\u308b\u306e\u304b<\/strong>\u306b\u6ce8\u76ee\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n<p>\u5192\u982d\u306e\u5199\u771f\u306f\u3001\u5f0a\u793e\u306e\u6295\u8cc7\u5148\u306e\u300c<strong>\u4eba\u9593\u306e\u3042\u3089\u3086\u308b\u52d5\u304d\u3092\u30c7\u30fc\u30bf\u5316\u3059\u308bAI<\/strong>\u300d\u3092\u958b\u767a\u3059\u308b<a href=\"http:\/\/focusmotion.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">FocusMotion<\/a>\u793e\u306e\u52d5\u753b\u304b\u3089\u3068\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u540c\u793e\u306f\u3001MLB\u306eLos Angels Dodgers\u306a\u3069\u304b\u3089\u3082\u51fa\u8cc7\u3092\u53d7\u3051\u3001\u300c<a href=\"http:\/\/focusmotion.io\/?page_id=663\" target=\"_blank\" rel=\"noopener noreferrer\">\u3069\u3093\u306a\u52d5\u304d\u3067\u3082\u5b66\u7fd2\u3067\u304d\u308bSDK<\/a>\u300d\u306a\u3069\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u3054\u8208\u5473\u3042\u308b\u65b9\u306f\u662f\u975e<a href=\"https:\/\/focusmotion.io\/login\/signup\" target=\"_blank\" rel=\"noopener noreferrer\">\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9<\/a>\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a href=\"https:\/\/scrum.vc\/ja\/2017\/01\/24\/d2c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u524d\u56de<\/a>\u898b\u305f\u3088\u3046\u306b\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3001\u88fd\u9020\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u9032\u5316\u306b\u3088\u308a\u3001D2C\u3068\u3044\u3046\u30c8\u30ec\u30f3\u30c9\u304c\u751f\u307f\u51fa\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u3057\u3066\u3055\u3089\u306b\u3001<strong>IoT\u3001\u30a6\u30a7\u30a2\u30e9\u30d6\u30eb\u3001\u30b9\u30de\u30db\u306e\u666e\u53ca\u3001\u4fa1\u683c\u306e\u4e0b\u843d\u306b\u3088\u308a\u3001\u300c\u5b9f\u969b\u306e\u5229\u7528\u30c7\u30fc\u30bf\u300d\u3068\u3044\u3046\u3053\u308c\u307e\u3067\u30e1\u30fc\u30ab\u30fc\u3001\u5c0f\u58f2\u308a\u304c\u624b\u306b\u3059\u308b\u3053\u3068\u306e\u3067\u304d\u306a\u304b\u3063\u305f\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3001\u6d3b\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u3064\u3064\u3042\u308a\u307e\u3059<\/strong>\u3002<\/p>\n<p>\u679c\u305f\u3057\u3066<strong>\u300c\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30a2\u30d1\u30ec\u30eb\u300d\u306e\u6642\u4ee3<\/strong>\u306f\u6765\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u3057\u3066\u3001\u8ab0\u304c\u52dd\u3064\u306e\u304b\u3002\u6ce8\u76ee\u3057\u305f\u3044\u3067\u3059\u306d\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u5148\u6708\u30dd\u30b9\u30c8\u3057\u305f\u300c\u65e5\u672c\u4eba\u306e\u77e5\u3089\u306a\u3044\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\uff1a\u300cD2C\u300d\u3068\u3044\u3046\u30ea\u30c6\u30fc\u30eb\u306e\u65b0\u6f6e\u6d41\u300d\u3068\u3044\u3046\u30dd\u30b9\u30c8\u306f\u3001Facebook\u30672,200 Like\u3068\u3001\u975e\u5e38\u306b\u591a\u304f\u306e\u65b9\u3005\u306b\u8aad\u3093\u3067\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002\u3042\u308a\u304c\u3068\u3046\u3054\u3056\u3044\u307e\u3059\u3002 \u3053\u306e\u30dd\u30b9\u30c8\u306e\u4e2d\u3067\u53d6\u308a\u4e0a\u3052\u305f\u300cDirect To Consumer\u300d\u3068\u3044\u3046\u30ea\u30c6\u30fc\u30eb\u306e\u65b0\u3057\u3044\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u3053\u308c\u304b\u3089\u307e\u3059\u307e\u3059\u5927\u304d\u304f\u306a\u308b\u3068\u601d\u3046\u306e\u3067\u3001\u307e\u3060\u304a\u8aad\u307f\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u65b9\u306f\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002 \u4eca\u56de\u306f\u3001CBInsight\u304b\u3089\u51fa\u305f\u300cNike\u304c\u6628\u5e74\u904e\u53bb\u6700\u5927\u306e\u7279\u8a31\u3092\u53d6\u5f97\u3057\u305f\u300d\u3068\u3044\u3046\u8a18\u4e8b\u306b\u89e6\u767a\u3055\u308c\u3066\u3001 D2C\u306e\u3082\u3046\u4e00\u6b69\u5148\u306b\u6765\u308b\u3067\u3042\u308d\u3046\u300c\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30a2\u30d1\u30ec\u30eb\u300d\u306b\u3064\u3044\u3066\u66f8\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002 \u7c73\u56fd\u306bConnected Apparel\u3068\u3044\u3046\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3082\u3042\u308b\u3088\u3046\u3067\u3059\u304c\u3001\u3082\u3061\u308d\u3093\u4eca\u56de\u306e\u30c6\u30fc\u30de\u306f\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d6\u30e9\u30f3\u30c9\u3067\u306f\u306a\u304f\u3001\u300c\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\uff08\u3064\u306a\u304c\u308b\uff09 \u30a2\u30d1\u30ec\u30eb\uff08\u6d0b\u670d\uff09\u300d\u304c\u30c6\u30fc\u30de\u3067\u3059\u3002 \u3061\u3087\u3046\u3069\u4e8c\u5e74\u524d\u306b\u300c\u300c\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30a2\u30d1\u30ec\u30eb\u300d\u6642\u4ee3\u3078\u306e\u4e00\u6b69\u3002UnderArmour\u304cMyFitnessPal\u3092$475M\u3067\u8cb7\u53ce\u3002\u300d\u3068\u3044\u3046\u30dd\u30b9\u30c8\u3092\u66f8\u3044\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u305d\u3053\u304b\u3089\u306e\u9032\u5316\u3082\u542b\u3081\u3066\u898b\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002 \u30c6\u30c3\u30af\u4f01\u696d\u8cb7\u53ce\u306b\u52d5\u304f\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9 Nike\u3084adidas\u306b\u4ee3\u8868\u3055\u308c\u308b\u30b9\u30dd\u30fc\u30c4\u30d6\u30e9\u30f3\u30c9\u306f\u3001\u6700\u8fd1\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u95a2\u9023\u306e\u6295\u8cc7\u3001\u8cb7\u53ce\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u308b\u696d\u754c\u306e\u4e00\u3064\u3067\u3059\u3002 adidas\u304c2015\u5e74\u306b\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u30a2\u30d7\u30ea\u5927\u624b\u306eRuntastic\u3092$239M\u3067\u8cb7\u53ce\u3057\u305f\u306e\u3092\u76ae\u5207\u308a\u306b\u3001\u540c\u3058\u304f2015\u5e74\u306bUnderArmour\u304c\u540c\u696d\u306eMyFitnessPal\u3092$475M\u3067\u8cb7\u53ce\u3001\u6628\u5e74Asics\u304cRunKeeper\u3092$85M\u3067\u8cb7\u53ce\u3068\u7acb\u3066\u7d9a\u3051\u306b\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306e\u8cb7\u53ce\u306b\u52d5\u304d\u307e\u3057\u305f\u3002 \u5de6\u304b\u3089runtastic(adidas\u304c\u8cb7\u53ce\uff09\u3001MyFitnessPal\uff08Under Armour\u304c\u8cb7\u53ce\uff09\u3001Runkeeper\uff08Asics\u304c\u8cb7\u53ce\uff09 \u9774\u3084\u30a6\u30a7\u30a2\u3092\u58f2\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u30e9\u30f3\u30cb\u30f3\u30b0\u3084\u30b8\u30e0\u3067\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u30c7\u30fc\u30bf\u3092\u84c4\u7a4d\u3059\u308b\u3053\u3068\u3067\u3001\u6d88\u8cbb\u8005\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u3092\u9ad8\u3081\u3088\u3046\u3059\u308b\u8003\u3048\u304c\u305d\u306e\u88cf\u5074\u306b\u3042\u308a\u307e\u3059\u3002 Runtastic\u3068Runkeeper\u306f\u30b7\u30f3\u30d7\u30eb\u306a\u30e9\u30f3\u30cb\u30f3\u30b0\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30a2\u30d7\u30ea\u3067\u3059\u304c\u3001Under Armour\u304c\u8cb7\u53ce\u3057\u305fMyFitnessPal\u306f\u3001\u30e9\u30f3\u30cb\u30f3\u30b0\u3060\u3051\u3067\u306a\u304f\u3001\u98df\u4e8b\u3001\u6c34\u3001\u30a8\u30af\u30b5\u30b5\u30a4\u30ba\u306a\u3069\u69d8\u3005\u306a\u60c5\u5831\u304c\u7ba1\u7406\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002 \u3055\u3089\u306b\u3001Under Armour\u306f\u3001\u6628\u5e74Health Box\u3068\u3044\u3046\u30b9\u30de\u30db\u306b\u4f53\u91cd\u8a08\u3068\u30a6\u30a7\u30a2\u30e9\u30d6\u30eb\u30c7\u30d0\u30a4\u30b9\u3092\u52a0\u3048\u308b\u3053\u3068\u3067\u3088\u308a\u7d30\u304b\u304f\u81ea\u5206\u306e\u30c7\u30fc\u30bf\u3092\u6e2c\u5b9a\u3001\u7ba1\u7406\u304c\u3067\u304d\u308b\u30ad\u30c3\u30c8\u3092\u767a\u58f2\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u308c\u306fHealthBox\u306e\u30b3\u30f3\u30bb\u30d7\u30c8\u30d3\u30c7\u30aa\u3067\u3059\u3002Under Armour\u304c\u3088\u308a\u591a\u304f\u306e\u5229\u7528\u30c7\u30fc\u30bf\u3092\u53d6\u308a\u8fbc\u307f\u3001\u5229\u7528\u8005\u306b\u8fd1\u3065\u3053\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304c\u3088\u304f\u5206\u304b\u308a\u307e\u3059\u3002 \u307e\u3060\u65b0\u3057\u3044\u53d6\u308a\u7d44\u307f\u3067\u3082\u3042\u308b\u306e\u3067\u3001 \u300c\u30c7\u30fc\u30bf\u304c\u3042\u308b\u304b\u3089Under 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