{"id":4830,"date":"2016-07-07T17:27:03","date_gmt":"2016-07-08T00:27:03","guid":{"rendered":"https:\/\/scrum.vc\/?p=4830"},"modified":"2019-08-05T14:35:16","modified_gmt":"2019-08-05T21:35:16","slug":"neiman-marcus","status":"publish","type":"post","link":"https:\/\/scrum.vc\/ja\/2016\/07\/07\/neiman-marcus\/","title":{"rendered":"\u8001\u8217\u767e\u8ca8\u5e97Neiman Marcus\u306f\u3069\u306e\u3088\u3046\u306b\u3057\u3066\u300c\u30cd\u30c3\u30c8\u58f2\u4e0a\u6bd4\u738726%\u300d\u3092\u5b9f\u73fe\u3057\u305f\u306e\u304b\uff1f"},"content":{"rendered":"<p>\u5148\u6708\u3001Mary Meeker\u306e\u4eca\u5e74\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u30ec\u30dd\u30fc\u30c8\u306b\u95a2\u3059\u308b<a href=\"https:\/\/scrum.vc\/ja\/2016\/06\/08\/mary-meeker-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30dd\u30b9\u30c8<\/a>\u3092\u66f8\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u3069\u306e\u30da\u30fc\u30b8\uff08\u5168213\u30da\u30fc\u30b8\uff09\u3082\u9762\u767d\u3044\u30c7\u30fc\u30bf\u3084\u60c5\u5831\u304c\u6e80\u8f09\u306a\u306e\u3067\u3059\u304c\u3001\u305d\u306e\u4e2d\u3067\u3069\u3046\u3057\u3066\u3082\u6c17\u306b\u306a\u308b\u30b9\u30e9\u30a4\u30c9\u304c\u4e00\u3064\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"526\" class=\"alignnone size-large wp-image-4087\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-700x526.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-06-07 6.19.55\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-700x526.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-768x577.png 768w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-1500x1127.png 1500w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-250x188.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2-120x90.png 120w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/06\/6660f78b236289a82aa31ea019d78cd2.png 1696w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u7b2c3\u7ae0\u306e\u5c0f\u58f2\u3001\u5e83\u544a\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u305f\u30da\u30fc\u30b8\u306a\u306e\u3067\u3059\u304c\u3001\u5de6\u5074\u306b\u306f\u7c73\u56fd\u306e\u6709\u540d\u8001\u8217\u767e\u8ca8\u5e97 Neiman Marcus\uff08\u4ee5\u4e0b\u3001NM\uff09\u306e2015\u5e74\u306e\u30cd\u30c3\u30c8\u58f2\u4e0a\u304c\u3001\u300c\u524d\u5e74\u6bd424%\u300d\u3082\u4f38\u3073\u3066\u3001\u300c\u5168\u4f53\u306e26%\u300d\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u8a18\u8ff0\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5728\u300c<a href=\"https:\/\/ycharts.com\/indicators\/ecommerce_sales_as_percent_retail_sales\" target=\"_blank\" rel=\"noopener noreferrer\">\u7d048%\u7a0b\u5ea6<\/a>\u300d\u3068\u3001\u7c73\u56fd\u306f\u65e5\u672c\u3068\u6bd4\u8f03\u3059\u308b\u3068\u5c0f\u58f2\u306b\u5360\u3081\u308bEC\u5316\u7387\u306f\u76f8\u5bfe\u7684\u306b\u9ad8\u3044\u3067\u3059\u3002\u305d\u308c\u3067\u3082\u975e\u5e38\u306b\u30c8\u30e9\u30c7\u30a3\u30b7\u30e7\u30ca\u30eb\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u767e\u8ca8\u5e97\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e74\u9f62\u5c64\u304c\u3084\u3084\u9ad8\u3081\u306e\u5370\u8c61\u306eNM\u3067\u3001\u58f2\u4e0a\u306e\u56db\u5206\u306e\u4e00\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u79fb\u884c\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u306e\u306f\u6ce8\u76ee\u306b\u5024\u3057\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u88cf\u5074\u306b\u306f\u4f55\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3068\u3044\u3046\u306e\u304c\u4eca\u56de\u306e\u30dd\u30b9\u30c8\u306e\u30c6\u30fc\u30de\u3067\u3059\u3002<\/p>\n<h1>ZOZO TOWN\u306e\u300c2\u500d\u4ee5\u4e0a\u300d\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a<\/h1>\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Neiman_Marcus\" target=\"_blank\" rel=\"noopener noreferrer\">NM<\/a>\u306f\u30011907\u5e74\u306b\u30c6\u30ad\u30b5\u30b9\b\u5dde\u30c0\u30e9\u30b9\u3067\u5275\u696d\u3055\u308c\u305f\u8001\u8217\u767e\u8ca8\u5e97\u3067\u3059\u3002\u3044\u308f\u3086\u308b\u300c\u9ad8\u7d1a\u300d\u767e\u8ca8\u5e97\u3067\u3001\u5168\u7c73\u306b42\u5e97\u8217\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"514\" height=\"770\" class=\" size-full wp-image-4939 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/07\/e970a15ed7a4150f4df4b6e1fe2db67d.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-07-07 14.05.36\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/e970a15ed7a4150f4df4b6e1fe2db67d.png 514w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/e970a15ed7a4150f4df4b6e1fe2db67d-250x375.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/e970a15ed7a4150f4df4b6e1fe2db67d-120x180.png 120w\" sizes=\"(max-width: 514px) 100vw, 514px\" \/><\/p>\n<p>NM\u306e<a href=\"https:\/\/www.internetretailer.com\/2015\/09\/23\/online-sales-now-account-over-25-neiman-marcuss-revenue\" target=\"_blank\" rel=\"noopener noreferrer\">2015\u5e74\u5ea6\u306e\u5168\u4f53\u306e\u58f2\u4e0a<\/a>\u306f\u524d\u5e74\u6bd45.3%\u5897\u306e<strong>$5.1B<\/strong>\u3067\u3057\u305f\u3002\u65e5\u672c\u306e\u5927\u624b\u767e\u8ca8\u5e97<a href=\"http:\/\/www.imhds.co.jp\/ir\/finance\/highlight.html\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e09\u8d8a\u4f0a\u52e2\u4e39<\/a>\uff081.29\u5146\u5186\uff09\u3001<a href=\"http:\/\/j-front-retailing.com\/ir\/library\/financialresults.php\" target=\"_blank\" rel=\"noopener noreferrer\">J\u30d5\u30ed\u30f3\u30c8<\/a>\uff08\u5927\u4e38\u677e\u5742\u5c4b \/ 1.16\u5146\u5186\uff09\u306e\u3061\u3087\u3046\u3069\u534a\u5206\u304f\u3089\u3044\u306e\u898f\u6a21\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u305d\u306e\u3046\u3061\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u9ad8\u306f\u3001<strong>$1.3B<\/strong>\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u5192\u982d\u306b\u3042\u308b\u3088\u3046\u306b\u3001\u5168\u4f53\u306e\u58f2\u308a\u4e0a\u3052\u306e26%\u3068\u3044\u3046\u5927\u304d\u306a\u5272\u5408\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e09\u8d8a\u4f0a\u52e2\u4e39\u3084J\u30d5\u30ed\u30f3\u30c8\u306e\u6c7a\u7b97\u8cc7\u6599\u304b\u3089\u306f\u30cd\u30c3\u30c8\u58f2\u4e0a\u6bd4\u7387\u306f\u8aad\u307f\u53d6\u308c\u307e\u305b\u3093\u3067\u3057\u305f\u304c\u3001\u3044\u305a\u308c\u3082\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3084\u30a2\u30d7\u30ea\u3092\u898b\u308b\u9650\u308a\u307b\u3068\u3093\u3069\u306e\u5546\u54c1\u306e\u8ca9\u58f2\u306f\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u5168\u4f53\u306e\u58f2\u4e0a\u306b\u5360\u3081\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u306e\u5272\u5408\u306f\u304b\u306a\u308a\u5c0f\u3055\u3044\u3068\u60f3\u50cf\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u56fd\u5185\u6700\u5927\u898f\u6a21\u306eEC\u30b5\u30a4\u30c8\u00a0ZOZO TOWN\u3092\u904b\u55b6\u3059\u308b<a href=\"http:\/\/www.starttoday.jp\/wp-content\/uploads\/2016\/04\/business_results_JP_1603_4Q.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b9\u30bf\u30fc\u30c8\u30c8\u30a5\u30c7\u30a4<\/a>\u306e2015\u5e74\u306e\u58f2\u4e0a\u9ad8\u304c<strong>544\u5104\u5186<\/strong>\u3067\u3059\u306e\u3067\u3001\u305d\u306e\u306f\u308b\u304b2\u500d\u3092\u8d85\u3048\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u3092\u3001\u8001\u8217\u306e\u767e\u8ca8\u5e97\u304c\u3042\u3052\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u3053\u306e\u975e\u5e38\u306b\u9ad8\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u9ad8\u6bd4\u7387\u3092\u3069\u306e\u3088\u3046\u306b\u5b9f\u73fe\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h1>\u2460\u3000\u96d1\u8a8c\u3084\u30e1\u30c7\u30a3\u30a2\u51fa\u8eab\u8005\u306b\u3088\u308b\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u300d<\/h1>\n<p>NM\u306e\u305f\u305f\u304d\u4e0a\u3052\u306e\u5973\u6027CEO <a href=\"http:\/\/www.bloomberg.com\/research\/stocks\/private\/person.asp?personId=652919&amp;privcapId=291286\" target=\"_blank\" rel=\"noopener noreferrer\">Karen Katz<\/a>\u304c<a href=\"https:\/\/www.internetretailer.com\/2015\/03\/12\/online-sales-grow-15-q2-luxury-retailer-neiman-marcus\" target=\"_blank\" rel=\"noopener noreferrer\">\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc<\/a>\u3067\u3053\u3046\u8a00\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p><em>\u201cWe believe that aspects of our digital strategy have strong appeal to a more modern customer, and by that I mean one who is very open to sharing and shopping experiences and preferences through social media,\u201d<\/em><\/p>\n<p><em>\uff08\u6211\u3005\u306e\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306f\u3001\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u3092\u60f9\u304d\u3064\u3051\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066\u8cb7\u3044\u7269\u306e\u4f53\u9a13\u3084\u597d\u307f\u306a\u3069\u3092\u3069\u3093\u3069\u3093\u30b7\u30a7\u30a2\u3059\u308b\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\uff09<\/em><\/p><\/blockquote>\n<p>\u3068\u3001\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u7279\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u308b\u69d8\u5b50\u304c\u4f3a\u3048\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306b\u3001\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u3084\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u96d1\u8a8c\u51fa\u8eab\u8005\u3092\u65b0\u305f\u306b\u63a1\u7528\u3057\u3001\u793e\u5185\u306b<strong>\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5c02\u9580\u30c1\u30fc\u30e0<\/strong>\u3092\u62b1\u3048\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u5143Reuter\u306e\u8a18\u8005\u3067\u3001Director of Social Media\u306e<a href=\"https:\/\/www.linkedin.com\/in\/jeanscheidnes\" target=\"_blank\" rel=\"noopener noreferrer\">Jean Scheidnes<\/a>\u00a0(\u4eca\u306fNM\u3092\u96e2\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3059)\u306f\u3001\u3053\u3046\u8a00\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p><em>&#8220;We really want to establish Neiman Marcus as a credible authority in fashion and lifestyle \u2026 we really wanted our content to reflect that,&#8221;<\/em><\/p>\n<p><em>\uff08\u6211\u3005\u306f\u3001NM\u3092<strong>\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u3068\u30e9\u30a4\u30d5\u30bf\u30a4\u30eb\u306e\u4fe1\u983c\u3067\u304d\u308b\u6a29\u5a01<\/strong>\u306b\u307e\u3067\u62bc\u3057\u4e0a\u3052\u305f\u3044\u3002\u305d\u308c\u3092\u4f53\u73fe\u3059\u308b\u3088\u3046\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u308a\u3092\u3057\u3066\u3044\u308b\u3002\uff09<\/em><\/p><\/blockquote>\n<p>\u3069\u3046\u3057\u3066\u3082\u5e97\u8217\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3057\u3066\u3044\u308b\u30d3\u30b8\u30cd\u30b9\u3060\u3068\u3001\u304a\u5e97\u306e\u5ef6\u9577\u7dda\u4e0a\u306e\u60c5\u5831\u767a\u4fe1\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002\u305f\u3060\u3001\u300c\u304a\u5e97\u306b\u6765\u3066\u3082\u3089\u308f\u306a\u304f\u3066\u3082\u5e45\u5e83\u3044\u304a\u5ba2\u3055\u3093\u306b\u30ea\u30fc\u30c1\u3067\u304d\u308b\u300d\u30c4\u30fc\u30eb\u3068\u3057\u3066\u30cd\u30c3\u30c8\u3084\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u6349\u3048\u308c\u3070\u3001\u3053\u306e\u3088\u3046\u306a\u7a4d\u6975\u7684\u306a\u6226\u7565\u3082\u53ef\u80fd\u3068\u306a\u308b\u306e\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"386\" class=\" size-large wp-image-4956 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/07\/9a18d36665672831155a2e8121b5d69c-700x386.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-07-07 15.46.02\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/9a18d36665672831155a2e8121b5d69c-700x386.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/9a18d36665672831155a2e8121b5d69c-768x423.png 768w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/9a18d36665672831155a2e8121b5d69c-1500x827.png 1500w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/9a18d36665672831155a2e8121b5d69c-250x138.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/9a18d36665672831155a2e8121b5d69c-120x66.png 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>\u7279\u306b<strong>Pinterest<\/strong>\u306b\u306f\u529b\u3092\u5165\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3001\u73fe\u5728<strong>\u30d5\u30a9\u30ed\u30ef\u30fc\u304c14\u4e07\u4eba<\/strong>\u300159\u4e07\u30d4\u30f3\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u30c7\u30d1\u30fc\u30c8\u306e\u5ba3\u4f1d\b\u3068\u3044\u3046\u96f0\u56f2\u6c17\u306f\u5168\u304f\u306a\u304f\u3001\u6d0b\u670d\u3001\u9774\u3001\u5bb6\u5177\u3001\u30c7\u30b6\u30fc\u30c8\u306a\u3069\u306e\u7dba\u9e97\u306a\u5199\u771f\u304c\u4e26\u3093\u3067\u3044\u3044\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u300cPinterest\u304b\u3089\u306e\u30b3\u30de\u30fc\u30b9\u300d\u306b\u3082\u529b\u3092\u5165\u308c\u3044\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u5b9f\u969b\u306b\u76f4\u63a5\u8cfc\u5165\u3067\u304d\u308b\u5546\u54c1\u3082\u7d50\u69cb\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"886\" class=\" size-large wp-image-4960 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/07\/b7d22e7ba7c23257884a5ff24286ce9c.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-07-07 15.52.23\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/b7d22e7ba7c23257884a5ff24286ce9c.png 462w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/b7d22e7ba7c23257884a5ff24286ce9c-250x479.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/b7d22e7ba7c23257884a5ff24286ce9c-120x230.png 120w\" sizes=\"(max-width: 462px) 100vw, 462px\" \/><\/p>\n<p>\u3053\u306e\u3088\u3046\u306bPinterest\u304b\u3089\u76f4\u63a5\u8cfc\u5165\u304c\u53ef\u80fd\u306b\u306a\u3063\u3066\u3044\u307e\u3059\uff08\u3053\u306e\u3088\u3046\u306b\u7d50\u69cb\u9ad8\u4fa1\u306a\u5546\u54c1\u30821500\u4ef6\u3082Pin\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3069\u306e\u7a0b\u5ea6\u8cfc\u5165\u306b\u7d50\u3073\u3064\u3044\u3066\u3044\u308b\u306e\u304b\u8208\u5473\u3042\u308a\u307e\u3059\u306d\u3002\uff09\u307e\u305f\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u65b0\u88fd\u54c1\u3092\u767a\u8868\u3059\u308b\u3068\u3001\u5c02\u7528\u306e\u30da\u30fc\u30b8\u3092\u4f5c\u308a\u3001<strong>\u304a\u5e97\u3088\u308a\u3082\u5148\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u767a\u58f2\u3059\u308b<\/strong>\u3068\u3044\u3046\u53d6\u308a\u7d44\u307f\u3082\u59cb\u3081\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<h1>\u2461\u3000\u90313\u30d7\u30c3\u30b7\u30e5\b\u901a\u77e5\u300c\u7a4d\u6975\u30e2\u30d0\u30a4\u30eb\u6226\u7565\u300d<\/h1>\n<p>\u305d\u3057\u3066\u3001\u30e2\u30d0\u30a4\u30eb\u3002\u4eca\u56deNM\u306e\u30a2\u30d7\u30ea\u3092\u521d\u3081\u3066\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u307f\u3066\u3001\u6b63\u76f4\u9a5a\u304d\u307e\u3057\u305f\u3002\u826f\u304f\u3067\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5192\u982d\u306b\u3082\u3044\u304f\u3064\u304b\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3092\u8cbc\u308a\u307e\u3057\u305f\u304c\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u8a8c\u306e\u3088\u3046\u306a\u7dba\u9e97\u306a\u5199\u771f\u304c\u4e26\u3093\u3067\u304a\u308a\u3001\u305d\u3057\u3066\u6a5f\u80fd\u3082\u5145\u5b9f\u3057\u3066\u3044\u307e\u3059\u3002\u4e3b\u306a\u7279\u5fb4\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u611f\u3058\u3067\u3059\u3002<\/p>\n<blockquote>\n<ul>\n<li><strong>\u30b3\u30de\u30fc\u30b9\u91cd\u8996<\/strong>\n<ul>\n<li>\u30a2\u30d1\u30ec\u30eb\u304b\u3089\u30d0\u30c3\u30b0\u307e\u3067\u307b\u3068\u3093\u3069\u3059\u3079\u3066\u306e\u5546\u54c1\u304c\u30e2\u30d0\u30a4\u30eb\u3067\u6c7a\u6e08\u307e\u3067\u5b8c\u7d50\u3057\u3066\u8cfc\u5165\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5358\u306a\u308b\u30aa\u30e0\u30cb\u30c1\u30e3\u30cd\u30eb\u3067\u5e97\u8217\u8a98\u5c0e\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u30a2\u30d7\u30ea\u3067\u58f2\u308c\u308c\u3070OK\u3068\u3044\u3046\u4f5c\u308a\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002100\u4e07\u5186\u304f\u3089\u3044\u3059\u308b\u30d0\u30c3\u30b0\u3082\u58f2\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u3069\u306e\u304f\u3089\u3044\u58f2\u308c\u308b\u306e\u304b\u975e\u5e38\u306b\u6c17\u306b\u306a\u308a\u307e\u3059\u306d\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u91cd\u8996<\/strong>\n<ul>\n<li>\u983b\u7e41\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u66f4\u65b0\u3092\u884c\u3044\u3001\u30d7\u30c3\u30b7\u30e5\u901a\u77e5\u3092\u884c\u3063\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<a href=\"https:\/\/www.mobilestrategies360.com\/2016\/03\/25\/neiman-marcus-boosts-sales-app-message-center\" target=\"_blank\" rel=\"noopener noreferrer\">\u9031\u306b1-3\u56de\u307b\u3069<\/a>\u901a\u77e5\u3092\u884c\u3044\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u3059\u308b\u3053\u3068\u306b\u91cd\u70b9\u3092\u7f6e\u3044\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<li><strong>\u591a\u5f69\u306a\u6a5f\u80fd<\/strong>\n<ul>\n<li>\u304b\u306a\u308a\u76db\u308a\u3060\u304f\u3055\u3093\u3067\u3059\u3002Flip To Find \uff08Tinder\u306e\u3088\u3046\u306aUI\u3067\u3044\u308d\u3093\u306a\u30a2\u30a4\u30c6\u30e0\u3092\u898b\u3066\u3044\u3051\u308b\uff09\u3001SnapFindShop\uff08AI\u3067\u898b\u304b\u3051\u305f\u5546\u54c1\u3068\u306b\u305f\u3082\u306e\u3092\u63a2\u305b\u308b\uff09\u3001Memory Mirror\uff08\u5e97\u982d\u306b\u3042\u308b\u30b3\u30cd\u30af\u30c6\u30c3\u30c9\u30df\u30e9\u30fc\u3067\u64ae\u5f71\u3057\u305f\u81ea\u5206\u306e\u6620\u50cf\u3092\u898b\u308c\u308b\uff09\u306a\u3069\u30e6\u30cb\u30fc\u30af\u306a\u6a5f\u80fd\u3082\u591a\u304f\u3001\u96d1\u8a8c\u306e\u3088\u3046\u306b\u305a\u3063\u3068\u773a\u3081\u3066\u3044\u3066\u3082\u98fd\u304d\u306a\u305d\u3046\u3067\u3059\u3002<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/blockquote>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"396\" height=\"656\" class=\" size-full wp-image-4990 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/07\/010ca4d27ee6138c2e878ed74350ff9d.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-07-07 17.03.41\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/010ca4d27ee6138c2e878ed74350ff9d.png 396w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/010ca4d27ee6138c2e878ed74350ff9d-250x414.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/010ca4d27ee6138c2e878ed74350ff9d-120x199.png 120w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/p>\n<p style=\"text-align: center;\">Flip to Find\u6a5f\u80fd<\/p>\n<p>\u30e2\u30d0\u30a4\u30eb\u5358\u4f53\u3067\u3059\u3067\u306b\u58f2\u4e0a\u304c<strong>$154M<\/strong>\u3042\u308b\u305d\u3046\u3067\u3059\u3002\u5c0f\u3055\u304f\u306a\u3044\u6570\u5b57\u3067\u3059\u3002iPhone\u306e\u307f\u3067\u3053\u306e\u6570\u5b57\u3068\u3044\u3046\u3053\u3068\u3067\u3001Android\u3082\u59cb\u3081\u305f\u3089\u3055\u3089\u306b\u5927\u304d\u306a\u6570\u5b57\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30a2\u30eb\u5e97\u8217\u3092\u6301\u3064\u4e8b\u696d\u8005\u306b\u3068\u3063\u3066\u30e2\u30d0\u30a4\u30eb\u3068\u3044\u3046\u3068\u3001\u3059\u3050\u306b\u300cShowrooming\u304c\u300d\u3068\u306a\u308a\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u30a4\u30e1\u30fc\u30b8\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u30b9\u30de\u30db\u306e\u666e\u53ca\u306f\u8ab0\u306e\u76ee\u304b\u3089\u898b\u3066\u3082\u660e\u3089\u304b\u306a\u3053\u3068\u3067\u3042\u308a\u3001\u904e\u53bb\u306b\u3068\u3089\u308f\u308c\u305a\u3001\u6d88\u8cbb\u8005\u306e\u55dc\u597d\u3084\u884c\u52d5\u306e\u5909\u5316\u306b\u8fc5\u901f\u306b\u5bfe\u5fdc\u3059\u308b\u3053\u3068\u3067\u3001\u3053\u3046\u3057\u305f\u7d50\u679c\u304c\u751f\u307f\u51fa\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h1>\u2462\u3000\u65b0\u6280\u8853\u5c02\u9580\u90e8\u7f72\u300cInnovation Lab\u300d<\/h1>\n<p>Target\u304cTechStars\u3068\u7d44\u3093\u3067<a href=\"https:\/\/techcrunch.com\/2015\/10\/18\/target-retail-accelerator\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5c0f\u58f2\u306b\u7279\u5316\u3057\u305f\u30a2\u30af\u30bb\u30e9\u30ec\u30fc\u30bf<\/a>\u3092\u59cb\u3081\u305f\u308a\u3001Westfield\u304cRG\/A\u3068\u7d44\u3093\u3067<a href=\"http:\/\/rgacommerce.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b3\u30de\u30fc\u30b9\u306b\u7279\u5316\u3057\u305f\u30a2\u30af\u30bb\u30e9\u30ec\u30fc\u30bf<\/a>\u3092\u59cb\u3081\u305f\u308a\u3068\u3001\u5c0f\u58f2\u696d\u754c\u306e\u65b0\u6280\u8853\u306b\u95a2\u3057\u3066\u306e\u53d6\u308a\u7d44\u307f\u306f\u975e\u5e38\u306b\u6d3b\u767a\u3067\u3059\u304c\u3001NM\u3082\u4f8b\u5916\u3067\u306f\u306a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>2014\u5e74\u306bTexas\u306b<a href=\"http:\/\/www.bizjournals.com\/dallas\/news\/2014\/10\/17\/how-neiman-marcus-uses-its-ilab-to-infuse.html\" target=\"_blank\" rel=\"noopener noreferrer\">Innovation Lab<\/a>\u3068\u3044\u3046\u5c02\u9580\u306e\u7d44\u7e54\u3092\u7acb\u3061\u4e0a\u3052\u3001\u5e97\u8217\u3084\u30a2\u30d7\u30ea\u306b\u5bfe\u3057\u3066\u7a4d\u6975\u7684\u306b\u65b0\u3057\u3044\u6280\u8853\u3092\u63d0\u6848\u3001\u5c0e\u5165\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" class=\" size-full wp-image-4967 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/07\/neimans-ilab01.jpg\" alt=\"neimans-ilab01\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/neimans-ilab01.jpg 640w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/neimans-ilab01-250x375.jpg 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/neimans-ilab01-120x180.jpg 120w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\">\u300cMemory Mirror\u300d\u3002\u5e97\u8217\u3067\u8a66\u7740\u3057\u305f\u81ea\u5206\u306e\u6620\u50cf\u304c\u3042\u3068\u3067\u30a2\u30d7\u30ea\u3067\u898b\u308c\u308b\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"960\" class=\" size-full wp-image-4968 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/07\/neimans-ilab02.jpg\" alt=\"neimans-ilab02\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/neimans-ilab02.jpg 640w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/neimans-ilab02-250x375.jpg 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/neimans-ilab02-120x180.jpg 120w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\">\u9774\u58f2\u308a\u5834\u306b\u7f6e\u304b\u308c\u3066\u3044\u308b\u30c6\u30fc\u30d6\u30eb\u578b\u306e\u30c7\u30b8\u30bf\u30eb\u30b5\u30a4\u30cd\u30fc\u30b8\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" class=\" size-full wp-image-4969 aligncenter\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/07\/neimans-ilab03.jpg\" alt=\"neimans-ilab03\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/neimans-ilab03.jpg 640w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/neimans-ilab03-250x167.jpg 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/07\/neimans-ilab03-120x80.jpg 120w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<p style=\"text-align: center;\">AI\u3092\u6d3b\u7528\u3057\u305f\u753b\u50cf\u306b\u4f3c\u305f\u5546\u54c1\u3092\u691c\u7d22\u3059\u308b\u6a5f\u80fd<\/p>\n<p>\u304b\u306a\u308a\u3044\u308d\u3044\u308d\u3068\u65b0\u3057\u3044\u3082\u306e\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u304c\u3001\u5358\u306b\u5c0e\u5165\u3092\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6570\u5b57\u3092\u8ffd\u3044\u304b\u3051\u306a\u304c\u3089\u3001\u30aa\u30f3\u30e9\u30a4\u30f3 \/ \u30aa\u30d5\u30e9\u30a4\u30f3\u305d\u308c\u305e\u308c\u306b\u9069\u3057\u305f\u6280\u8853\u3001\u5546\u6750\u3092\u8ffd\u3044\u304b\u3051\u7d9a\u3051\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u6700\u8fd1\u3067\u306f\u3001\u5e97\u54e1\u5168\u54e1\u3078\u306eiPhone\u306e\u5c0e\u5165\u3001\u30e2\u30d0\u30a4\u30ebPOS\u5c0e\u5165\u3001\u3055\u3089\u306b\u306f3D\u30d7\u30ea\u30f3\u30bf\u30fc\u306e\u5c0e\u5165\uff08\u4f55\u306b\u4f7f\u3046\u306e\u3067\u3057\u3087\u3046\u3002\uff09\u306a\u3069\u306e\u5b9f\u7e3e\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<h1>\u7d50\u8ad6\uff1a\u5909\u308f\u3063\u305f\u3053\u3068\u306f\u4f55\u3082\u3084\u3063\u3066\u3044\u306a\u3044\u3002<\/h1>\n<p>\u4eca\u56de\u3001\u8001\u8217\u767e\u8ca8\u5e97Nieman Marcus\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u9ad8\u304c\u3001$1.3B\u3082\u3042\u308a\u3001\u5168\u4f53\u306e26%\u306b\u3082\u306a\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3001\u3044\u308d\u3044\u308d\u3068\u8abf\u3079\u3066\u898b\u307e\u3057\u305f\u3002<\/p>\n<p>\u7d50\u679c\u3068\u3057\u3066\u8a00\u3048\u308b\u306e\u306f\u3001<strong>\u4eca\u306e\u6642\u4ee3\u306b\u5f53\u305f\u308a\u524d\u306e\u65bd\u7b56\u3092\u3061\u3083\u3093\u3068\u3084\u3063\u3066\u3044\u308b<\/strong>\u3060\u3051\u3067\u3001\u4f55\u304b\u7279\u5225\u306a\u79d8\u7b56\u3084\u5909\u308f\u3063\u305f\u3053\u3068\u306f\u5168\u304f\u3084\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u65e5\u3005\u30b9\u30de\u30db\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3068\u5411\u304d\u5408\u3063\u3066\u3044\u308b\u30cd\u30c3\u30c8\u4e8b\u696d\u8005\u306e\u65b9\u3005\u304b\u3089\u3059\u308b\u3068\u3001\u300c\u306a\u3093\u3060\u4f55\u3082\u65b0\u3057\u3044\u3053\u3068\u3084\u3063\u3066\u306a\u3044\u3058\u3083\u306a\u3044\u300d\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3001\u4e00\u65b9\u3067\u3001\u65e5\u672c\u306e\u65e2\u5b58\u5c0f\u58f2\u696d\u614b\u306e\u65b9\u3005\u304b\u3089\u3059\u308b\u3068\u300c\u9032\u3093\u3067\u3044\u308b\u300d\u3088\u3046\u306b\u898b\u3048\u308b\u306e\u3067\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4eca\u56de\u3001\u5408\u308f\u305b\u3066\u65e5\u672c\u306e\u65e2\u5b58\u4e8b\u696d\u8005\u306e\u65b9\u3005\u306e\u30a2\u30d7\u30ea\u3084\u69d8\u3005\u306a\u53d6\u308a\u7d44\u307f\u306b\u3064\u3044\u3066\u8abf\u3079\u307e\u3057\u305f\u304c\u3001\u300c\u3061\u3083\u3093\u3068\u3057\u305f\u30a2\u30d7\u30ea\u3059\u3089\u306a\u3044\u300d\u3068\u3053\u308d\u3082\u3042\u308a\u3001\u307e\u3057\u3066\u3084\u300c\u30a2\u30d7\u30ea\u3067\u5546\u54c1\u3092\u8cb7\u3048\u308b\u3068\u3044\u3046\u3068\u3053\u308d\u306f\u307b\u3068\u3093\u3069\u306a\u3044\u300d\u3068\u3044\u3046\u72b6\u614b\u3067\u3057\u305f\u304c\u306e\u3067\u3001\u5927\u304d\u306a\u9694\u305f\u308a\u304c\u3042\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u30a2\u30e1\u30ea\u30ab\u3068\u65e5\u672c\u306e\u72b6\u6cc1\u306f\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u306e\u3067\u3001\u305d\u306e\u307e\u307e\u9d5c\u5451\u307f\u306b\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u53c2\u8003\u306b\u3067\u304d\u308b\u90e8\u5206\u306f\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u5148\u6708\u3001Mary Meeker\u306e\u4eca\u5e74\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u696d\u754c\u30c8\u30ec\u30f3\u30c9\u30ec\u30dd\u30fc\u30c8\u306b\u95a2\u3059\u308b\u30dd\u30b9\u30c8\u3092\u66f8\u304d\u307e\u3057\u305f\u3002 \u3069\u306e\u30da\u30fc\u30b8\uff08\u5168213\u30da\u30fc\u30b8\uff09\u3082\u9762\u767d\u3044\u30c7\u30fc\u30bf\u3084\u60c5\u5831\u304c\u6e80\u8f09\u306a\u306e\u3067\u3059\u304c\u3001\u305d\u306e\u4e2d\u3067\u3069\u3046\u3057\u3066\u3082\u6c17\u306b\u306a\u308b\u30b9\u30e9\u30a4\u30c9\u304c\u4e00\u3064\u3042\u308a\u307e\u3057\u305f\u3002 \u7b2c3\u7ae0\u306e\u5c0f\u58f2\u3001\u5e83\u544a\u306b\u3064\u3044\u3066\u66f8\u304b\u308c\u305f\u30da\u30fc\u30b8\u306a\u306e\u3067\u3059\u304c\u3001\u5de6\u5074\u306b\u306f\u7c73\u56fd\u306e\u6709\u540d\u8001\u8217\u767e\u8ca8\u5e97 Neiman Marcus\uff08\u4ee5\u4e0b\u3001NM\uff09\u306e2015\u5e74\u306e\u30cd\u30c3\u30c8\u58f2\u4e0a\u304c\u3001\u300c\u524d\u5e74\u6bd424%\u300d\u3082\u4f38\u3073\u3066\u3001\u300c\u5168\u4f53\u306e26%\u300d\u306b\u306a\u3063\u305f\u3068\u3044\u3046\u8a18\u8ff0\u304c\u3042\u308a\u307e\u3059\u3002 \u73fe\u5728\u300c\u7d048%\u7a0b\u5ea6\u300d\u3068\u3001\u7c73\u56fd\u306f\u65e5\u672c\u3068\u6bd4\u8f03\u3059\u308b\u3068\u5c0f\u58f2\u306b\u5360\u3081\u308bEC\u5316\u7387\u306f\u76f8\u5bfe\u7684\u306b\u9ad8\u3044\u3067\u3059\u3002\u305d\u308c\u3067\u3082\u975e\u5e38\u306b\u30c8\u30e9\u30c7\u30a3\u30b7\u30e7\u30ca\u30eb\u306a\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306e\u767e\u8ca8\u5e97\u3067\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u3068\u3059\u308b\u5e74\u9f62\u5c64\u304c\u3084\u3084\u9ad8\u3081\u306e\u5370\u8c61\u306eNM\u3067\u3001\u58f2\u4e0a\u306e\u56db\u5206\u306e\u4e00\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u79fb\u884c\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u306e\u306f\u6ce8\u76ee\u306b\u5024\u3057\u307e\u3059\u3002 \u305d\u306e\u88cf\u5074\u306b\u306f\u4f55\u304c\u3042\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3068\u3044\u3046\u306e\u304c\u4eca\u56de\u306e\u30dd\u30b9\u30c8\u306e\u30c6\u30fc\u30de\u3067\u3059\u3002 ZOZO TOWN\u306e\u300c2\u500d\u4ee5\u4e0a\u300d\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a NM\u306f\u30011907\u5e74\u306b\u30c6\u30ad\u30b5\u30b9\b\u5dde\u30c0\u30e9\u30b9\u3067\u5275\u696d\u3055\u308c\u305f\u8001\u8217\u767e\u8ca8\u5e97\u3067\u3059\u3002\u3044\u308f\u3086\u308b\u300c\u9ad8\u7d1a\u300d\u767e\u8ca8\u5e97\u3067\u3001\u5168\u7c73\u306b42\u5e97\u8217\u3092\u5c55\u958b\u3057\u3066\u3044\u307e\u3059\u3002 NM\u306e2015\u5e74\u5ea6\u306e\u5168\u4f53\u306e\u58f2\u4e0a\u306f\u524d\u5e74\u6bd45.3%\u5897\u306e$5.1B\u3067\u3057\u305f\u3002\u65e5\u672c\u306e\u5927\u624b\u767e\u8ca8\u5e97\u4e09\u8d8a\u4f0a\u52e2\u4e39\uff081.29\u5146\u5186\uff09\u3001J\u30d5\u30ed\u30f3\u30c8\uff08\u5927\u4e38\u677e\u5742\u5c4b \/ 1.16\u5146\u5186\uff09\u306e\u3061\u3087\u3046\u3069\u534a\u5206\u304f\u3089\u3044\u306e\u898f\u6a21\u306b\u306a\u308a\u307e\u3059\u3002 \u305d\u3057\u3066\u3001\u305d\u306e\u3046\u3061\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u9ad8\u306f\u3001$1.3B\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u5192\u982d\u306b\u3042\u308b\u3088\u3046\u306b\u3001\u5168\u4f53\u306e\u58f2\u308a\u4e0a\u3052\u306e26%\u3068\u3044\u3046\u5927\u304d\u306a\u5272\u5408\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002 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TOWN\u3092\u904b\u55b6\u3059\u308b\u30b9\u30bf\u30fc\u30c8\u30c8\u30a5\u30c7\u30a4\u306e2015\u5e74\u306e\u58f2\u4e0a\u9ad8\u304c544\u5104\u5186\u3067\u3059\u306e\u3067\u3001\u305d\u306e\u306f\u308b\u304b2\u500d\u3092\u8d85\u3048\u308b\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u3092\u3001\u8001\u8217\u306e\u767e\u8ca8\u5e97\u304c\u3042\u3052\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002 \u305d\u308c\u3067\u306f\u3001\u3053\u306e\u975e\u5e38\u306b\u9ad8\u3044\u30aa\u30f3\u30e9\u30a4\u30f3\u58f2\u4e0a\u9ad8\u6bd4\u7387\u3092\u3069\u306e\u3088\u3046\u306b\u5b9f\u73fe\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002 \u2460\u3000\u96d1\u8a8c\u3084\u30e1\u30c7\u30a3\u30a2\u51fa\u8eab\u8005\u306b\u3088\u308b\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u300d NM\u306e\u305f\u305f\u304d\u4e0a\u3052\u306e\u5973\u6027CEO Karen Katz\u304c\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3067\u3053\u3046\u8a00\u3063\u3066\u3044\u307e\u3059\u3002 \u201cWe believe that aspects of our digital strategy have strong appeal to a more modern customer, and by that I mean one who is very open to sharing and shopping experiences and preferences through social media,\u201d \uff08\u6211\u3005\u306e\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u306f\u3001\u65b0\u3057\u3044\u6d88\u8cbb\u8005\u3092\u60f9\u304d\u3064\u3051\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002\u5f7c\u3089\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306b\u304a\u3044\u3066\u8cb7\u3044\u7269\u306e\u4f53\u9a13\u3084\u597d\u307f\u306a\u3069\u3092\u3069\u3093\u3069\u3093\u30b7\u30a7\u30a2\u3059\u308b\u3068\u3044\u3046\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002\uff09 \u3068\u3001\u30c7\u30b8\u30bf\u30eb\u6226\u7565\u7279\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u6226\u7565\u306b\u529b\u3092\u5165\u308c\u3066\u3044\u308b\u69d8\u5b50\u304c\u4f3a\u3048\u307e\u3059\u3002 \u5b9f\u969b\u306b\u3001\u30b8\u30e3\u30fc\u30ca\u30ea\u30b9\u30c8\u3084\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u96d1\u8a8c\u51fa\u8eab\u8005\u3092\u65b0\u305f\u306b\u63a1\u7528\u3057\u3001\u793e\u5185\u306b\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u5c02\u9580\u30c1\u30fc\u30e0\u3092\u62b1\u3048\u3066\u3044\u308b\u3088\u3046\u3067\u3059\u3002 \u5143Reuter\u306e\u8a18\u8005\u3067\u3001Director of Social Media\u306eJean Scheidnes\u00a0(\u4eca\u306fNM\u3092\u96e2\u308c\u3066\u3044\u308b\u3088\u3046\u3067\u3059)\u306f\u3001\u3053\u3046\u8a00\u3063\u3066\u3044\u307e\u3059\u3002 &#8220;We really want to establish Neiman Marcus as a credible authority in fashion and lifestyle \u2026 we really wanted our content to reflect that,&#8221; 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