{"id":2814,"date":"2016-04-21T14:00:23","date_gmt":"2016-04-21T21:00:23","guid":{"rendered":"https:\/\/scrum.vc\/?p=2814"},"modified":"2019-08-05T14:35:36","modified_gmt":"2019-08-05T21:35:36","slug":"secondmeasure","status":"publish","type":"post","link":"https:\/\/scrum.vc\/ja\/2016\/04\/21\/secondmeasure\/","title":{"rendered":"\u4eba\u6c17\u30ec\u30b9\u30c8\u30e9\u30f3\u30c1\u30a7\u30fc\u30f3\u3067\u98df\u4e2d\u6bd2\u767a\u751f\uff01\u300c\u305d\u306e\u5ba2\u304c\u6d41\u308c\u305f\u306e\u306f\u3069\u3053\u304b\uff1f\u300d\u6d88\u8cbb\u8005\u306e\u30ea\u30a2\u30eb\u306a\u52d5\u304d\u3092\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3067\u304d\u308bSecond Measure\u3002"},"content":{"rendered":"<p>\u6628\u5e7410\u6708\u306b\u3001\u7c73\u56fd\u306e\u4eba\u6c17\u30e1\u30ad\u30b7\u30b3\u6599\u7406\u30ec\u30b9\u30c8\u30e9\u30f3\u30c1\u30a7\u30fc\u30f3\u300c<a href=\"https:\/\/www.chipotle.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chipotle<\/a>\u300d\u3067\u3001\u30ce\u30ed\u30a6\u30a3\u30eb\u30b9\u306b\u3088\u308b\u98df\u4e2d\u6bd2\u304c\u767a\u751f\u3057\u307e\u3057\u305f\u3002\u5168\u7c73\u306b2,000\u4ee5\u4e0a\u3042\u308b\u5e97\u8217\u306f\u3044\u3064\u3082\u884c\u5217\u304c\u3067\u304d\u308b\u307b\u3069\u4eba\u6c17\u3067\u3057\u305f\u304c\u3001\u3053\u306e\u4e00\u4ef6\u3067\u5ba2\u8db3\u306f\u9060\u306e\u304d\u3001\u591a\u304f\u306e\u5e97\u8217\u3092\u9589\u9396\u305b\u3056\u308b\u3092\u5f97\u306a\u304f\u306a\u308b\u306a\u3069\u306e\u4e8b\u614b\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u8a3c\u5238\u53d6\u5f15\u6240\u306b\u4e0a\u5834\u3057\u3066\u3044\u308bChipotle\u306e<a href=\"http:\/\/money.cnn.com\/quote\/quote.html?symb=CMG\" target=\"_blank\" rel=\"noopener noreferrer\">\u682a\u4fa1<\/a>\u306f\u3001\u4e00\u664245%\u3082\u4e0b\u843d\u3059\u308b\u306a\u3069\u3001\u7d4c\u55b6\u306b\u3082\u975e\u5e38\u306b\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>Chipotle\u306e\u682a\u4e3b\u306f\u3001\u3053\u306e\u30cb\u30e5\u30fc\u30b9\u3092\u898b\u3066\u3001\u300cChipotle\u306e\u696d\u7e3e\u306b\u30de\u30a4\u30ca\u30b9\u306e\u5f71\u97ff\u304c\u3042\u308b\u306f\u305a\u3060\uff01\u300d\u3068\u3057\u3066\u682a\u3092\u624b\u653e\u3059\u306a\u3069\u306e\u5224\u65ad\u3092\u3057\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u300c\u3069\u306e\u7a0b\u5ea6\u5ba2\u6570\u306f\u843d\u3061\u8fbc\u3093\u3060\u306e\u304b\uff1f\u300d\u300cChipotle\u304b\u3089\u9003\u3052\u305f\u5ba2\u306f\u3069\u306e\u30c1\u30a7\u30fc\u30f3\u3078\u30b7\u30d5\u30c8\u3057\u305f\u306e\u304b\uff1f\u300d\u306a\u3069\u7d30\u304b\u3044\u6570\u5b57\u306f\u5f53\u7136\u628a\u63e1\u3067\u304d\u3066\u3044\u307e\u305b\u3093\u3002\u8a73\u3057\u3044\u60c5\u5831\u3092\u77e5\u308b\u305f\u3081\u306b\u306f\u30013\u30f6\u6708\u4ee5\u4e0a\u5148\u306e\u6c7a\u7b97\u767a\u8868\u3092\u5f85\u3064\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3068\u3053\u308d\u304c\u3001\u4e00\u90e8\u306e\u6295\u8cc7\u5bb6\u306f\u305d\u306e\u60c5\u5831\u3092\u307b\u307c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u628a\u63e1\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u305d\u306e\u30c7\u30fc\u30bf\u3092\u63d0\u4f9b\u3057\u3066\u3044\u305f\u306e\u306f\u3001Scrum\u306e\u6295\u8cc7\u5148\u3067\u3042\u308bFinTech\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u300c<a href=\"https:\/\/secondmeasure.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SecondMeasure<\/a>\u300d\u793e\u3067\u3059\u3002<\/p>\n<h1>Scrum\u306e\u65b0\u3057\u3044FinTech\u6295\u8cc7\u5148 : SecondMeasure<\/h1>\n<p><a href=\"https:\/\/scrum.vc\/ja\/2016\/01\/13\/silicon-valley-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5e74\u521d<\/a>\u306b\u3082\u8ff0\u3079\u3066\u3044\u305f\u901a\u308a\u3001Scrum\u306e\u4eca\u5e74\u306e\u6ce8\u529b\u6295\u8cc7\u5206\u91ce\u306e\u4e00\u3064\u304c\u300cFinTech\u300d\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306b\u306f\u306a\u304b\u3063\u305f\u81a8\u5927\u306a\u300c\u30c7\u30fc\u30bf\u300d\u304c\u65b0\u3057\u304f\u751f\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3068\u3044\u3046\u30c7\u30d0\u30a4\u30b9\u306b\u3088\u308b\u5909\u9769\u3001\u305d\u3057\u3066\u300c\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u300d\u3068\u3044\u3046\u4eca\u306e\u91d1\u878d\u696d\u754c\u3092\u6839\u5e95\u304b\u3089\u8986\u3059\u3053\u3068\u306b\u306a\u308a\u305d\u3046\u306a\u6280\u8853\u306e\u53f0\u982d\u306a\u3069\u3001\u3044\u307e\u91d1\u878d\u696d\u754c\u306b\u306f\u5927\u304d\u306a\u6ce2\u304c\u62bc\u3057\u5bc4\u305b\u3066\u3044\u307e\u3059\uff08Scrum\u3067\u306f\u3001<em><a href=\"https:\/\/scrum.vc\/ja\/2015\/12\/15\/press-release-2015-12-15\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fintech\/Bitcoin\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ec\u30dd\u30fc\u30c8<\/a><\/em>\u3082\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u3054\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\uff09\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001Scrum\u306e\u6295\u8cc7\u5148\u3067\u3042\u308b SecondMeasure\u793e\u3092\u3001&#8221; <em><a href=\"http:\/\/www.businessinsider.com\/second-measure-is-secret-weapon-for-investors-to-outsmart-each-other-2016-4\" target=\"_blank\" rel=\"noopener noreferrer\">This startup is the new secret weapon investors are using to outsmart each other<\/a><\/em>\uff08\u3053\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u6295\u8cc7\u5bb6\u304c\u30e9\u30a4\u30d0\u30eb\u3092\u51fa\u3057\u629c\u304f\u305f\u3081\u306e\u79d8\u5bc6\u306e\u6b66\u5668\u3060\uff09&#8221; \u3068\u3044\u3046\u984c\u540d\u3067Business Insider\u306b\u8a73\u3057\u304f\u53d6\u308a\u4e0a\u3052\u3066\u3044\u305f\u3060\u3044\u305f\u306e\u3067\u3001\u305d\u306e\u8a18\u4e8b\u3092\u5f15\u7528\u3057\u306a\u304c\u3089\u3001SecondMeasure\u3092\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/04\/d50bf3b41326810bb99fc65aa19182db.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"449\" class=\"alignnone size-large wp-image-2877\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/04\/d50bf3b41326810bb99fc65aa19182db-700x449.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-04-12 5.35.21\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/d50bf3b41326810bb99fc65aa19182db-700x449.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/d50bf3b41326810bb99fc65aa19182db-768x492.png 768w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/d50bf3b41326810bb99fc65aa19182db-250x160.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/d50bf3b41326810bb99fc65aa19182db-120x77.png 120w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/d50bf3b41326810bb99fc65aa19182db.png 1325w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/secondmeasure.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SecondMeasure<\/a>\u306f\u3001\u30b2\u30fc\u30e0\u4f1a\u793e\u306e\u300c\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u300d\u306e\u4e8c\u4eba\u304c\u30012015\u5e74\u306b\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3067\u5275\u696d\u3057\u305f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3059\u3002<\/p>\n<p>SecondMeasure\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u306f\u3001\u3072\u3087\u3093\u306a\u3053\u3068\u304b\u3089\u751f\u307e\u308c\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<blockquote><p><em>Mike Babineau was working at a video game company when a friend of a friend\u00a0who worked at a hedge fund called him for help. The investor had 2 terabytes of data sitting on a hard drive that he wanted to analyze and\u00a0he wanted to know how to upload it to Excel.<\/em><\/p>\n<p><em>\uff08\u4e2d\u7565\uff09<\/em><\/p>\n<p><em>&#8220;That really caught our attention because it was the first time that we saw how the hedge fund space is operating,&#8221; Babineau said. &#8220;<strong>Most funds are investing billions of dollars without any sort of technical expertise.<\/strong>&#8220;<\/em><\/p><\/blockquote>\n<p>\u5275\u696d\u8005\u306eMike\u306e\u53cb\u9054\u306e\u53cb\u9054\u304c\u3001\u30d8\u30c3\u30b8\u30d5\u30a1\u30f3\u30c9\u306b\u52e4\u3081\u3066\u304a\u308a\u30012\u30c6\u30e9\u3082\u3042\u308b\u81a8\u5927\u306aExcel\u306e\u30c7\u30fc\u30bf\u306e\u51e6\u7406\u3001\u5206\u6790\u306b\u56db\u82e6\u516b\u82e6\u3057\u3066\u3044\u305f\u3068\u3044\u3044\u307e\u3059\u3002Mike\u306f\u305d\u306e\u30b9\u30ad\u30eb\u3092\u6d3b\u304b\u3057\u3066\u5206\u6790\u3092\u624b\u4f1d\u3046\u3046\u3061\u306b\u3001\u30d8\u30c3\u30b8\u30d5\u30a1\u30f3\u30c9\u304c\u300c\u5927\u3057\u305f\u30c7\u30fc\u30bf\u5206\u6790\u3082\u305b\u305a\u306b\u3001\u4f55\u5343\u5104\u3082\u306e\u304a\u91d1\u3092\u6295\u8cc7\u3092\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p><em>Babineau and cofounder Lillian Chou started digging into all of the alternative data sources hedge fund managers use, from LinkedIn scrapes to forecast layoffs or watching Google trends.<\/em><\/p>\n<p><em>&#8220;They&#8217;re looking for non-traditional data sources, and theses sources have this common characteristic for many of them that they&#8217;re really hard to use,&#8221; Babineau said.<\/em><\/p>\n<p><em>Babineau and Chou first worked on a tool where they would take care of the back-end work of cleaning up the data and making it usable, and then investors could use a tool like Tableau to chart it. But even with data easily available, investors found it hard to analyze because they were used to reading quarterly reports, not determining cohort retention for private companies.<\/em><\/p>\n<p><strong><em>So the company decided to become both a source of consumer spending data and the ones to analyze it.<\/em><\/strong><\/p><\/blockquote>\n<p>\u305d\u3053\u3067\u3001\u300c\u30c7\u30fc\u30bf\u306e\u51e6\u7406\/\u89e3\u6790\u300d\u306b\u52a0\u3048\u3066\u3001\u300c\u4f7f\u3044\u3084\u3059\u3044\u30c4\u30fc\u30eb\u300d\u3092\u4f5c\u308a\u3001\u305d\u3057\u3066\u5f93\u6765\u306e\u6295\u8cc7\u5bb6\u304c\u898b\u3066\u3082\u3044\u306a\u304b\u3063\u305f\u300c\u65b0\u305f\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9\u306e\u53d6\u308a\u8fbc\u307f\u300d\u3092\u884c\u3046\u3053\u3068\u3067\u3001\u6295\u8cc7\u5bb6\u306e\u305f\u3081\u306e\u5168\u304f\u65b0\u3057\u3044\u300c\u6d88\u8cbb\u8005\u30c7\u30fc\u30bf\u306e\u30bd\u30fc\u30b9\u300d\u306b\u306a\u308d\u3046\u3068\u6c7a\u3081\u305f\u305d\u3046\u3067\u3059\u3002<\/p>\n<blockquote><p><em>\u00a0Due to strict confidentiality agreements, Second Measure can\u2019t say exactly where it receives its data from, but says it works with a massive quantity of anonymized consumer spending data, and that this data\u00a0makes up a\u00a0representative selection of 2-3% of all credit card transactions. The data is not coming from retailers or other companies Second Measure\u00a0tracks, and not from individual tracking, which suggests the company has a deal with one or more banks, credit card companies, or credit agencies, but Second Measure would not confirm this.<\/em><\/p>\n<p><em>Regardless, it&#8217;s got detailed data about\u00a0billions of credit card transactions, and it\u2019s only increasing as the company crunches through data every day.<\/em><\/p>\n<p><em>Second Measure employs a part-human, part-machine approach to extract\u00a0the data from each transaction down to \u00a0the store location before displaying it in a dashboard that investors can play around with.<\/em><\/p><\/blockquote>\n<p>\u5275\u696d\u8005\u306e\u4e8c\u4eba\u306f\u305d\u306e\u5f8c\u4f1a\u793e\u3092\u8a2d\u7acb\u3057\u3001SecondMeasure\u306f\u3001\u73fe\u5728\u5168\u7c73\u306e\u7d043%\u7a0b\u5ea6\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u306e\u53d6\u5f15\u5c65\u6b74\uff08\u533f\u540d\uff09\u3092\u89e3\u6790\u3057\u3001\u5b9f\u969b\u306b\u6d88\u8cbb\u8005\u304c\u300c\u3044\u3064\u300d\u300c\u3069\u306e\u5e97\u300d\u3067\u300c\u4f55\u3092\u300d\u8cb7\u3044\u7269\u3092\u3057\u3066\u3044\u308b\u306e\u304b\u3092\u3001\u307b\u307c\u300c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u300d\u3067\u628a\u63e1\u3067\u304d\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u69cb\u7bc9\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u6295\u8cc7\u5bb6\u5411\u3051\u306b\u306f\u3053\u308c\u304b\u3089\u306e\u30c7\u30fc\u30bf\u304c\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u898b\u308c\u308b\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u304c\u63d0\u4f9b\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u304c\u3001\u5f7c\u3089\u304c<a href=\"http:\/\/blog.secondmeasure.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d6\u30ed\u30b0<\/a>\u3067\u3044\u304f\u3064\u304b\u306e\u9762\u767d\u3044\u30c7\u30fc\u30bf\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u306e\u3067\u3053\u3053\u3067\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h1>\u4e8b\u4f8b\u2460\uff1a\u4eba\u6c17\u30ec\u30b9\u30c8\u30e9\u30f3\u30c1\u30a7\u30fc\u30f3\u3067\u306e\u98df\u4e2d\u6bd2\u4e8b\u4ef6\u306e\u5f71\u97ff<\/h1>\n<p>\u4e00\u3064\u76ee\u306f\u3001\u5192\u982d\u3067\u3082\u7d39\u4ecb\u3057\u305f<a href=\"http:\/\/blog.secondmeasure.com\/2016\/03\/08\/who-is-gaining-from-chipotles-loss\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chipotle\u306e\u98df\u4e2d\u6bd2\u4e8b\u4ef6\u5f8c\u306e\u6d88\u8cbb\u8005\u306e\u52d5\u304d<\/a>\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/04\/Sales-and-Google-Trends-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"370\" class=\"alignnone size-large wp-image-3048\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/04\/Sales-and-Google-Trends-4-700x370.png\" alt=\"Sales-and-Google-Trends-4\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/Sales-and-Google-Trends-4-700x370.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/Sales-and-Google-Trends-4-768x406.png 768w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/Sales-and-Google-Trends-4-250x132.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/Sales-and-Google-Trends-4-120x63.png 120w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/Sales-and-Google-Trends-4.png 1239w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>\u3053\u3061\u3089\u306f\u4e8b\u4ef6\u5f8c\u306e\u7d4c\u904e\u3068\u3001Chipotle\u306e\u58f2\u308a\u4e0a\u3052\u306e\u63a8\u79fb\u3067\u3059\u3002\u30aa\u30ec\u30f3\u30b8\u304c\u58f2\u4e0a\u3001\u9752\u304c\u300cChipotle\u300d\u306e\u691c\u7d22\u30af\u30a8\u30ea\u30fc\u6570\u3067\u3059\u3002<\/p>\n<p>10\u6708\u306e\u98df\u4e2d\u6bd2\u4e8b\u4ef6\u767a\u751f\u5f8c\u306b\u3001\u58f2\u308a\u4e0a\u3052\u304c\u6fc0\u6e1b\u3057\u3001\u691c\u7d22\u30af\u30a8\u30ea\u30fc\u304c\u6025\u5897\u3057\u3066\u3044\u308b\u306e\u304c\u898b\u3066\u53d6\u308c\u307e\u3059\u3002<\/p>\n<p>\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u306e\u5b9f\u969b\u306e\u53d6\u5f15\u30c7\u30fc\u30bf\u3092\u89e3\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u98df\u4e2d\u6bd2\u4e8b\u4ef6\u304c\u8d77\u3053\u308b\u524d\u30012015\u5e74\u306e8-10\u6708\u306bChipotle\u3067\u98df\u4e8b\u3092\u3057\u3066\u3044\u305f\u6d88\u8cbb\u8005\u306e\u3046\u3061\u3001\u300c45%\u304c\u4e8b\u4ef6\u5f8cChipotle\u3067\u98df\u4e8b\u3092\u3057\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u885d\u6483\u7684\u306a\u4e8b\u5b9f\u304c\u660e\u3089\u304b\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u307e\u305f\u3001\u3053\u306e\u4e8b\u4ef6\u306b\u3088\u3063\u3066\u96e2\u308c\u3066\u3057\u307e\u3063\u305f\u6d88\u8cbb\u8005\u305f\u3061\u306f\u3001\u3082\u3068\u3082\u3068\u9031\u306b\u5e73\u57474\u56de Chipotle\u3067\u98df\u4e8b\u3092\u3059\u308b\u30d8\u30d3\u30fc\u30e6\u30fc\u30b6\u3067\u3042\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3082\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/04\/Gains-pre-vs-post-outbreak-4.png\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"270\" class=\"alignnone size-large wp-image-3014\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/04\/Gains-pre-vs-post-outbreak-4-700x270.png\" alt=\"Gains-pre-vs-post-outbreak-4\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/Gains-pre-vs-post-outbreak-4-700x270.png 700w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/Gains-pre-vs-post-outbreak-4-768x296.png 768w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/Gains-pre-vs-post-outbreak-4-250x96.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/Gains-pre-vs-post-outbreak-4-120x46.png 120w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/Gains-pre-vs-post-outbreak-4.png 1231w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<p>\u3082\u3046\u3072\u3068\u3064\u3001\u3053\u3061\u3089\u306f\u300cChipotle\u3092\u96e2\u308c\u305f\u5ba2\u306f\u3069\u3053\u3078\u884c\u3063\u305f\u306e\u304b\uff1f\u300d\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p>\u5f53\u521d\u3001\u4ed6\u306e\u300c\u985e\u4f3c\u30c1\u30a7\u30fc\u30f3\u300d\u306b\u6d41\u308c\u305f\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u305f\u306e\u3067\u3059\u304c\u3001\u5b9f\u969b\u306b\u4e00\u756a\u591a\u304f\u306e\u5ba2\u3092\u7372\u5f97\u3057\u305f\u306e\u306f\u3001<a href=\"https:\/\/munchery.com\/menus\/sf\/#\/0\/dinner\" target=\"_blank\" rel=\"noopener noreferrer\">Munchery<\/a>\u306a\u3069\u306e\u30d5\u30fc\u30c9\u30c7\u30ea\u30d0\u30ea\u30fc\u3068\u3001<a href=\"https:\/\/www.blueapron.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Blue Apron<\/a>\u306a\u3069\u306e\u98df\u6750\u30c7\u30ea\u30d0\u30ea\u30fc\u30b5\u30fc\u30d3\u30b9\u3067\u3057\u305f\u3002\u540c\u69d8\u306e\u30e1\u30ad\u30b7\u30b3\u6599\u7406\u30c1\u30a7\u30fc\u30f3\u3082\u3042\u308b\u7a0b\u5ea6\u5ba2\u8db3\u3092\u4f38\u3070\u3057\u305f\u3088\u3046\u3067\u3059\u304c\u3001\u5927\u304d\u306a\u6f01\u592b\u306e\u5229\u3092\u5f97\u305f\u306e\u306f\u3001\u4e00\u898b\u5f37\u3044\u76f8\u95a2\u306e\u306a\u3055\u305d\u3046\u306b\u898b\u3089\u308c\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u7cfb\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3060\u3063\u305f\u3068\u3044\u3046\u9762\u767d\u3044\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u3066\u30c7\u30fc\u30bf\u3092\u5b9f\u969b\u306b\u898b\u3066\u307f\u308b\u3053\u3068\u3067\u3001\u76f4\u611f\u3067\u306f\u60f3\u50cf\u304c\u96e3\u3057\u3044\u4e8b\u5b9f\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u306e\u304cSecondMeasure\u306e\u5f37\u307f\u3067\u3059\u3002<\/p>\n<h1>\u4e8b\u4f8b\u2461\uff1a\u672a\u4e0a\u5834\u306eUber\u3068Lyft\u306e\u300c\u3069\u3061\u3089\u306e\u58f2\u4e0a\u306e\u4f38\u3073\u304c\u9806\u8abf\u304b\uff1f\u300d<\/h1>\n<p>\u4e8c\u3064\u76ee\u306e\u4e8b\u4f8b\u306f\u3001\u4eca\u6ce8\u76ee\u306e\u30e9\u30a4\u30c9\u30b7\u30a7\u30a2\u4f01\u696d\u3001UBER\u3068Lyft\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\u3067\u3059\u3002<\/p>\n<p>\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3092\u4ee3\u8868\u3059\u308b\u30e6\u30cb\u30b3\u30fc\u30f3\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3042\u308bUBER\u3068\u3001\u7c73\u56fd\u6700\u5927\u306e\u81ea\u52d5\u8eca\u4f1a\u793e\u3067\u3042\u308bGM\u304b\u3089$500M\u3082\u306e\u51fa\u8cc7\u3092\u53d7\u3051\u81ea\u52d5\u904b\u8ee2\u5206\u91ce\u3067\u306e\u63d0\u643a\u3092\u767a\u8868\u3059\u308b\u306a\u3069\u52e2\u3044\u306e\u3042\u308bLyft\u3002\u679c\u305f\u3057\u3066\u3001\u5b9f\u969b\u306e\u58f2\u308a\u4e0a\u3052\u306f\u3069\u3061\u3089\u304c\u4e0a\u306a\u306e\u304b\uff1f<\/p>\n<p>\u4e21\u793e\u306f\u3044\u305a\u308c\u3082\u672a\u516c\u958b\u4f01\u696d\u3067\u3042\u308b\u305f\u3081\u3001\u58f2\u308a\u4e0a\u3052\u306a\u3069\u306b\u95a2\u3059\u308b\u8a73\u7d30\u306a\u60c5\u5831\u306f\u516c\u958b\u3055\u308c\u3066\u3044\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001SecondMeasure\u3067\u306f\u3001\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u5229\u7528\u5c65\u6b74\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u8ab0\u304cUBER\u3092\u4f7f\u3063\u305f\u304b\u3001Lyft\u3092\u4f7f\u3063\u305f\u304b\u306e\u60c5\u5831\u3092\u89e3\u6790\u3057\u3001\u58f2\u308a\u4e0a\u3052\u306e\u63a8\u5b9a\u5024\u3092\u51fa\u3059\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/04\/d47910453c5c833b68b16b330c45bf5a.png\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"476\" class=\"alignnone size-full wp-image-3017\" src=\"https:\/\/scrum.vc\/wp2015\/wp-content\/uploads\/2016\/04\/d47910453c5c833b68b16b330c45bf5a.png\" alt=\"\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8 2016-04-19 6.07.26\" srcset=\"https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/d47910453c5c833b68b16b330c45bf5a.png 671w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/d47910453c5c833b68b16b330c45bf5a-250x177.png 250w, https:\/\/scrum.vc\/ja\/wp-content\/uploads\/2016\/04\/d47910453c5c833b68b16b330c45bf5a-120x85.png 120w\" sizes=\"(max-width: 671px) 100vw, 671px\" \/><\/a><\/p>\n<p>\u30b0\u30e9\u30d5\u306f\u3001\u9752\u304cUber\u3001\u8d64\u304cLyft\u306e\u58f2\u308a\u4e0a\u3052\u306e\u63a8\u5b9a\u5024\u3067\u3059\u3002<\/p>\n<p>\u5bfe\u8c61\u304c\u300c\u7c73\u56fd\u306e\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u5c65\u6b74\u300d\u306e\u307f\u3067\u3042\u308b\u305f\u3081\u3001\u3042\u304f\u307e\u3067\u7c73\u56fd\u5185\u3067\u306e\u6570\u5b57\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001UBER\u3084\u7d04$2B\u3001Lyft\u306f\u7d04$1B\u3068\u3044\u3046\u898f\u6a21\u306b\u9054\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u3001\u304b\u3064\u6210\u9577\u7387\u3082\u3044\u305a\u308c\u308210%\u4ee5\u4e0a\u3068\u6025\u6210\u9577\u3092\u9042\u3052\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u6d77\u5916\u306e\u30c7\u30fc\u30bf\u306a\u3069\u306f\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u305f\u3081\u3001\u5b8c\u5168\u306b\u4f1a\u793e\u306e\u5b9f\u529b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u3053\u308c\u307e\u3067\u4e00\u5207\u5916\u90e8\u304b\u3089\u306f\u4f3a\u3044\u3057\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u3053\u3046\u3057\u305f\u5b9f\u969b\u306e\u5229\u7528\u72b6\u6cc1\u3001\u58f2\u308a\u4e0a\u3052\u304c\u628a\u63e1\u3067\u304d\u308b\u3068\u3044\u3046\u306e\u306f\u3001\u6295\u8cc7\u3059\u308b\u7acb\u5834\u306b\u3068\u3063\u3066\u975e\u5e38\u306b\u5927\u304d\u306a\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n<h1>VC\u3084\u30d8\u30c3\u30b8\u30d5\u30a1\u30f3\u30c9\u306e\u5168\u304f\u65b0\u3057\u3044\u30c4\u30fc\u30eb<\/h1>\n<p>\u79c1\u306f\u3001\u7d041\u5e74\u524d\u3001Y Combinator\u306e<a href=\"https:\/\/scrum.vc\/ja\/2015\/03\/31\/y-combinator-w2015\/\" target=\"_blank\" rel=\"noopener noreferrer\">2015\u5e74\u306e\u6625\u306eDemo Day<\/a>\u3067SecondMeasure\u306e\u5275\u696d\u8005\u305f\u3061\u3068\u51fa\u4f1a\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>Second Measure\u306f\u3001YC\u3084\u6211\u3005\u3092\u542b\u3080\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u306eVC\u304b\u3089\u3001$2M\u306e\u30b7\u30fc\u30c9\u8cc7\u91d1\u3092\u8abf\u9054\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3059\u3067\u306b\u30e6\u30cb\u30b3\u30fc\u30f3\u304c\u591a\u6570\u751f\u307e\u308c\u3066\u3044\u308bP2P\u30ec\u30f3\u30c7\u30a3\u30f3\u30b0\u306a\u3069\u306e\u9818\u57df\u3067\u306f\u3001\u5f93\u6765\u306e\u91d1\u878d\u6a5f\u95a2\u306f\u4f7f\u3063\u3066\u3044\u306a\u3044\u300c\u30bd\u30fc\u30b7\u30e3\u30eb\u306a\u3069\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30c7\u30fc\u30bf\u300d\u3092\u4e0e\u4fe1\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u65b0\u305f\u306a\u9867\u5ba2\u5c64\u3092\u767a\u6398\u3057\u6025\u6210\u9577\u3057\u3066\u3044\u307e\u3059\u3002\u6700\u8fd1\u3067\u306f\u3001\u3053\u3046\u3057\u305f\u300c\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u300d\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001<a href=\"https:\/\/scrum.vc\/ja\/2016\/01\/25\/scrum-funding-news-20160125\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4f4f\u5b85\u30ed\u30fc\u30f3<\/a>\u3001<a href=\"https:\/\/scrum.vc\/ja\/2016\/04\/18\/scrum-funding-news-20160418\/\" target=\"_blank\" rel=\"noopener noreferrer\">EC\u5411\u3051\u306e\u5272\u8ce6<\/a>\u306a\u3069\u306e\u65b0\u3057\u3044FinTech\u4f01\u696d\u304c\u6b21\u3005\u3068\u751f\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>SecondMeasure\u306f\u3001\u300c\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u5229\u7528\u5c65\u6b74\u300d\u3068\u3044\u3046\u3001\u5b58\u5728\u306f\u3057\u3066\u3044\u305f\u3082\u306e\u306e\u3046\u307e\u304f\u6d3b\u7528\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u30c7\u30fc\u30bf\u3092\u3001\u305d\u306e\u89e3\u6790\u529b\u3067\u6d3b\u7528\u53ef\u80fd\u3068\u3057\u305f\u3053\u3068\u3067\u3001VC\u3084\u30d8\u30c3\u30b8\u30d5\u30a1\u30f3\u30c9\u306e\u65b0\u3057\u3044\u30c4\u30fc\u30eb\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8a73\u3057\u304f\u306f\u66f8\u3051\u307e\u305b\u3093\u304c\u3001\u73fe\u5728\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u30d9\u30fc\u30b9\u306b\u3001\u65b0\u3057\u3044\u30c7\u30fc\u30bf\u3092\u3069\u3093\u3069\u3093\u8ffd\u52a0\u3059\u308b\u3053\u3068\u3067\u3001\u5168\u304f\u65b0\u3057\u3044\u88fd\u54c1\u3082\u958b\u767a\u3057\u3066\u3044\u307e\u3059\u3002\u6211\u3005\u3068\u3057\u3066\u3082\u671f\u5f85\u306e\u6295\u8cc7\u5148\u3067\u3059\u3002\u7c73\u56fd\u5411\u3051\u306e\u30d8\u30c3\u30b8\u30d5\u30a1\u30f3\u30c9\u306a\u3069\u306e\u65b9\u306f\u305c\u3072\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"\u6628\u5e7410\u6708\u306b\u3001\u7c73\u56fd\u306e\u4eba\u6c17\u30e1\u30ad\u30b7\u30b3\u6599\u7406\u30ec\u30b9\u30c8\u30e9\u30f3\u30c1\u30a7\u30fc\u30f3\u300cChipotle\u300d\u3067\u3001\u30ce\u30ed\u30a6\u30a3\u30eb\u30b9\u306b\u3088\u308b\u98df\u4e2d\u6bd2\u304c\u767a\u751f\u3057\u307e\u3057\u305f\u3002\u5168\u7c73\u306b2,000\u4ee5\u4e0a\u3042\u308b\u5e97\u8217\u306f\u3044\u3064\u3082\u884c\u5217\u304c\u3067\u304d\u308b\u307b\u3069\u4eba\u6c17\u3067\u3057\u305f\u304c\u3001\u3053\u306e\u4e00\u4ef6\u3067\u5ba2\u8db3\u306f\u9060\u306e\u304d\u3001\u591a\u304f\u306e\u5e97\u8217\u3092\u9589\u9396\u305b\u3056\u308b\u3092\u5f97\u306a\u304f\u306a\u308b\u306a\u3069\u306e\u4e8b\u614b\u3068\u306a\u308a\u307e\u3057\u305f\u3002 \u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u8a3c\u5238\u53d6\u5f15\u6240\u306b\u4e0a\u5834\u3057\u3066\u3044\u308bChipotle\u306e\u682a\u4fa1\u306f\u3001\u4e00\u664245%\u3082\u4e0b\u843d\u3059\u308b\u306a\u3069\u3001\u7d4c\u55b6\u306b\u3082\u975e\u5e38\u306b\u5927\u304d\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002 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\u3053\u308c\u307e\u3067\u306b\u306f\u306a\u304b\u3063\u305f\u81a8\u5927\u306a\u300c\u30c7\u30fc\u30bf\u300d\u304c\u65b0\u3057\u304f\u751f\u307e\u308c\u3066\u3044\u308b\u3053\u3068\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3068\u3044\u3046\u30c7\u30d0\u30a4\u30b9\u306b\u3088\u308b\u5909\u9769\u3001\u305d\u3057\u3066\u300c\u30d6\u30ed\u30c3\u30af\u30c1\u30a7\u30fc\u30f3\u300d\u3068\u3044\u3046\u4eca\u306e\u91d1\u878d\u696d\u754c\u3092\u6839\u5e95\u304b\u3089\u8986\u3059\u3053\u3068\u306b\u306a\u308a\u305d\u3046\u306a\u6280\u8853\u306e\u53f0\u982d\u306a\u3069\u3001\u3044\u307e\u91d1\u878d\u696d\u754c\u306b\u306f\u5927\u304d\u306a\u6ce2\u304c\u62bc\u3057\u5bc4\u305b\u3066\u3044\u307e\u3059\uff08Scrum\u3067\u306f\u3001Fintech\/Bitcoin\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u30ec\u30dd\u30fc\u30c8\u3082\u51fa\u3057\u3066\u3044\u307e\u3059\u3002\u3054\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\uff09\u3002 \u4eca\u56de\u306f\u3001Scrum\u306e\u6295\u8cc7\u5148\u3067\u3042\u308b SecondMeasure\u793e\u3092\u3001&#8221; This startup is the new secret weapon investors are using to outsmart each other\uff08\u3053\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u306f\u6295\u8cc7\u5bb6\u304c\u30e9\u30a4\u30d0\u30eb\u3092\u51fa\u3057\u629c\u304f\u305f\u3081\u306e\u79d8\u5bc6\u306e\u6b66\u5668\u3060\uff09&#8221; \u3068\u3044\u3046\u984c\u540d\u3067Business Insider\u306b\u8a73\u3057\u304f\u53d6\u308a\u4e0a\u3052\u3066\u3044\u305f\u3060\u3044\u305f\u306e\u3067\u3001\u305d\u306e\u8a18\u4e8b\u3092\u5f15\u7528\u3057\u306a\u304c\u3089\u3001SecondMeasure\u3092\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002 &nbsp; SecondMeasure\u306f\u3001\u30b2\u30fc\u30e0\u4f1a\u793e\u306e\u300c\u30c7\u30fc\u30bf\u30a2\u30ca\u30ea\u30b9\u30c8\u300d\u306e\u4e8c\u4eba\u304c\u30012015\u5e74\u306b\u30b7\u30ea\u30b3\u30f3\u30d0\u30ec\u30fc\u3067\u5275\u696d\u3057\u305f\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3067\u3059\u3002 SecondMeasure\u306e\u30a2\u30a4\u30c7\u30a3\u30a2\u306f\u3001\u3072\u3087\u3093\u306a\u3053\u3068\u304b\u3089\u751f\u307e\u308c\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 Mike Babineau was working at a video game company when a friend of a friend\u00a0who worked at a hedge fund called him for help. The investor had 2 terabytes of data sitting on a hard drive that he wanted to analyze and\u00a0he wanted to know how to upload it to Excel. \uff08\u4e2d\u7565\uff09 &#8220;That really caught our attention because it was the first time that we saw how the hedge fund space is operating,&#8221; Babineau said. &#8220;Most funds are investing billions of dollars without any sort of technical expertise.&#8220; \u5275\u696d\u8005\u306eMike\u306e\u53cb\u9054\u306e\u53cb\u9054\u304c\u3001\u30d8\u30c3\u30b8\u30d5\u30a1\u30f3\u30c9\u306b\u52e4\u3081\u3066\u304a\u308a\u30012\u30c6\u30e9\u3082\u3042\u308b\u81a8\u5927\u306aExcel\u306e\u30c7\u30fc\u30bf\u306e\u51e6\u7406\u3001\u5206\u6790\u306b\u56db\u82e6\u516b\u82e6\u3057\u3066\u3044\u305f\u3068\u3044\u3044\u307e\u3059\u3002Mike\u306f\u305d\u306e\u30b9\u30ad\u30eb\u3092\u6d3b\u304b\u3057\u3066\u5206\u6790\u3092\u624b\u4f1d\u3046\u3046\u3061\u306b\u3001\u30d8\u30c3\u30b8\u30d5\u30a1\u30f3\u30c9\u304c\u300c\u5927\u3057\u305f\u30c7\u30fc\u30bf\u5206\u6790\u3082\u305b\u305a\u306b\u3001\u4f55\u5343\u5104\u3082\u306e\u304a\u91d1\u3092\u6295\u8cc7\u3092\u3057\u3066\u3044\u308b\u300d\u3068\u3044\u3046\u3053\u3068\u306b\u6c17\u3065\u304d\u307e\u3057\u305f\u3002 Babineau and cofounder Lillian Chou started digging into all of the alternative data sources hedge fund managers use, from LinkedIn scrapes to forecast layoffs or watching Google trends. &#8220;They&#8217;re looking for non-traditional data sources, and theses sources have this common characteristic for many of them that they&#8217;re really hard to use,&#8221; Babineau said. 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